Greg Norman believes the future of LIV Golf may depend on how CEO Scott O’Neil handles things if the current financial setup changes after 2026. The league is funded for now but beyond that, there is still no clear picture, and Norman addressed that directly.
Speaking on the Dan on Golf Show he said the next step would be about bringing in outside investment rather than relying on the existing backing.
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“That’ll totally depend on Scott O’Neil,” Norman said. “I read his comments where he goes, ‘We’ve got to raise money ourselves.’ LIV has to do that. He’s got to get out there on the street now and he’s got to do a roadshow and he’s got to see if he can dilute some of the PIF funding down to somewhere else.”
O’Neil has already told staff the current season will go ahead as planned. But even he has admitted that raising funds could be part of what comes next.
Norman also pointed to how that could look. He suggested bringing in institutional investors similar to how the PGA Tour secured backing from the Strategic Sports Group.
“Getting a US financial institution coming in would be very advantageous,” he said. “No different than what happened with SSG and the PGA Tour. Very, very advantageous.”
Norman, who served as LIV Golf’s CEO from 2021 until 2025 stepped away after his contract ended. While he is no longer involved his comments give a clear sense of what the league may need to focus on next.
Greg Norman reflects on Rory McIlroy and backs LIV exits as “free agency
Greg Norman also spoke about his long-standing differences with Rory McIlroy but made it clear that there has always been respect.
“Respect for Rory as a player has always been there. It is not easy to come over to the United States and be a dominant force on this platform over here, but he has done it on a consistent level and I admire and respect that,” Norman said.
He also felt things could have been handled differently during the early stages of LIV Golf especially when opinions were divided.
“One thing that is our differences with our opinions. I just wish I had sat down with Rory and a few others on the PGA Tour, to explain to them what my mission was and what LIV’s mission was.”
Greg Norman also addressed the bigger picture around player movement pointing to Brooks Koepka leaving LIV and returning to the PGA Tour.
“That was free agency allowing him to make a decision. That was never available in the world of professional golf and now you see it and I love it,” he said.
Koepka had been one of the biggest names to join LIV Golf during Greg Norman’s time in charge. The same applies to Patrick Reed who stepped away and quickly found results on the DP World Tour.
Edited by Sonali Verma
