Repurposing your content material can prevent time, and maximize your ROI, but it surely does must be completed in a strategic approach, which offers an optimum consumer expertise when re-posting.
The rising reputation of short-form video has made this a extra standard technique, and lots of small companies, specifically, are actually trying to re-cut their longer-form content material into Reels and TikTok clips.
And that may ship important advantages, in accordance with this new report from Adobe Express.
The Adobe group carried out a survey of over 500 SMBs to get their insights into content material repurposing, and the way they’re driving outcomes with their content material efforts. There are some attention-grabbing insights right here, which might provide you with some extra meals for thought on your 2024 planning.
You may learn Adobe’s full examine overview here.
