Repurposing your content material can prevent time, and maximize your ROI, nevertheless it does have to be performed in a strategic means, which supplies an optimum person expertise when re-posting.

The rising recognition of short-form video has made this a extra widespread technique, and lots of small companies, particularly, at the moment are seeking to re-cut their longer-form content material into Reels and TikTok clips.

And that may ship important advantages, in accordance with this new report from Adobe Express.

The Adobe workforce carried out a survey of over 500 SMBs to get their insights into content material repurposing, and the way they’re driving outcomes with their content material efforts. There are some fascinating insights right here, which may provide you with some extra meals for thought in your 2024 planning.

You possibly can learn Adobe’s full examine overview here.