JioCinema launched a brand new month-to-month subscription plan on Thursday, with the bottom tier costing simply 35 cents. The revamp within the pricing technique comes because the market-leading service seeks to exert higher stress on rivals together with Netflix and Prime Video.
The service — backed by Asia’s richest man, Mukesh Ambani — launched two month-to-month tiers: Rs 89 ($1), that includes assist for 4 simultaneous display screen entry, and Rs 29, with single-screen entry. Other than the simultaneous viewing, each tiers supply equivalent options, together with an ad-free expertise, the power to stream in 4K, and obtain for offline viewing.
JioCinema Premium subscribers will have the ability to benefit from the ad-free expertise throughout the platform, together with the continuing common cricket match, the Indian Premier League, a spokesperson confirmed to TechCrunch. JioCinema Premium additionally contains entry to the whole lot else on the platform, which features a huge library of content material from Peacock, HBO, Paramount, and Warner Bros. Discovery.
JioCinema had launched an annual premium tier with the worldwide catalog at 999 Indian rupees final 12 months. Viacom18 is discontinuing the sooner tier, and those that had subscribed to it will likely be mechanically converted to the brand new plan, in accordance with a spokesperson.
The service can even proceed to supply ad-supported streaming of the cricket match at no cost, the spokesperson added.
“The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment,” mentioned Kiran Mani, CEO of Viacom18 Digital, in a press release. “With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”
It is a growing story. Extra to observe.
