Instagram Expands Post Boosting to Include More Post Types

Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates.

Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating.

Up till now, however, some posts have been ineligible for boosting, due to limitations in Meta’s system and copyright concerns. But now, a broader range of posts can be boosted in the app.

As per Instagram:

“Ever tried to boost content with GIFs, stickers, or copyrighted music and faced an error? Give it another go. Instagram’s latest update to boosting now means that most GIFs and stickers are now eligible to be boosted.”

Note that this is “most”, not “all” posts, and it’s not entirely clear which will be eligible and which won’t. But if you’ve ran into problems trying to boost some of your best-performing organic posts in the past, it could be worth revisiting them in order to maximize your promotional efforts.

It’s also worth noting for your future posts, that including GIFs and stickers won’t be a deal breaker for boosting.

Though you do have to be running a Professional Account, and restrictions on music will remain, but you’ll now be given the option to switch out the song for a boost-eligible one instead.  

Also, if you’re on Meta’s ad-free subscription in Europe, you can’t boost posts, which seems to be a glitch in Meta’s system.  

It’s a small update, but a relevant one for those looking to maximize their IG performance by doubling down on their best-performing updates, and getting them in front of more people.

Instagram says that its updates to post boosting are now live in the app.