Instagram Launches Dwell Check of New ‘Flipside’ Various Engagement House

After experimenting with it over the past few months, Instagram has now rolled out its new “Flipside” various profile choice to a small subset of customers.

As you’ll be able to see in these screenshots, shared by social media professional Matt Navarra, Instagram’s “Flipside” possibility gives another profile area which is simply accessible to you and your chosen connections.

When you’ve created a Flipside, you’ll be able to then choose it as your publish viewers, that means your publish will solely go to that area. You possibly can then go to and look at your Flipside as a substitute profile gallery, the place you may as well add a brand new profile title and movie, in case you select.

It’s one other manner for IG to lean into extra non-public sharing, which has been a key development of word in social apps of late. Fewer folks are actually posting to their public feeds, with extra preferring to take care of smaller, nearer knit engagement communities, which Instagram, specifically, has famous as a major shift.

Certainly, again in 2022, Instagram chief Adam Mosseri stated that IG customers had been posting a lot more to stories, and sending much more DMs, than they had been posting to their foremost feed. In consequence, Instagram has since added inbox Notes to encourage non-public interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you’ll be able to observe excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile management, so you’ll be able to have totally different personas within the app.  

Will or not it’s a winner? It’s onerous to say, however I assume that it’s geared toward youthful customers, which Instagram actually needs to maintain a maintain of, as they migrate to TikTok and Snapchat as an alternative. Notes has proven popular with teens, and possibly, Flipside will as nicely, offering one other means for IG to facilitate extra engagement, consistent with traits.

We’ll have to attend and see, because it’s not accessible to all customers, in all areas, simply but.

We’ll maintain you up to date on any progress.