Instagram Launches Reside Check of New Flipside Various Engagement Area

After experimenting with it over the past few months, Instagram has now rolled out its new “Flipside” various profile choice to a small subset of customers.

As you’ll be able to see in these screenshots, shared by social media skilled Matt Navarra, Instagram’s “Flipside” possibility supplies an alternate profile area which is just accessible to you and your chosen connections.

When you’ve created a Flipside, you’ll be able to then choose it as your put up viewers, which means your put up will solely go to that area. You’ll be able to then go to and consider your Flipside as a substitute profile gallery, the place you too can add a brand new profile identify and film, in case you select.

It’s one other approach for IG to lean into extra non-public sharing, which has been a key development of be aware in social apps of late. Fewer folks at the moment are posting to their public feeds, with extra preferring to keep up smaller, nearer knit engagement communities, which Instagram, particularly, has famous as a big shift.

Certainly, again in 2022, Instagram chief Adam Mosseri mentioned that IG customers have been posting a lot more to stories, and sending much more DMs, than they have been posting to their essential feed. In consequence, Instagram has since added inbox Notes to encourage non-public interactions, collaborative collections of IG posts that may be shared with particular customers, and DM Channels, the place you’ll be able to observe excessive profile customers.

Flipside is one other iteration of the identical, which additionally expands on Instagram’s previous experiments to allow multi-profile management, so you’ll be able to have completely different personas within the app.  

Will it’s a winner? It’s onerous to say, however I assume that it’s geared toward youthful customers, which Instagram actually desires to maintain a maintain of, as they migrate to TikTok and Snapchat as an alternative. Notes has proven popular with teens, and perhaps, Flipside will as properly, offering one other means for IG to facilitate extra engagement, consistent with tendencies.

We’ll have to attend and see, because it’s not out there to all customers, in all areas, simply but.

We’ll preserve you up to date on any progress.