What do you expect would be the key developments of notice within the 12 months forward?
At this time, Instagram has weighed into this, with its personal “2024 Trend Talk”, which supplies an outline of what youthful audiences see as the highest developments to look at for, primarily based on what acquired their consideration this 12 months, and what they wish to see extra of.
To be able to set up the highest developments of focus, Instagram partnered with WGSN to conduct a survey of customers throughout the U.S., U.Ok., Brazil, India, and South Korea.
The top result’s an outline of the highest rising developments throughout seven classes, together with “Fashion and Beauty”, “Lifestyle”, “Social Media”, and extra.
And naturally, “Social Media” is our key focus.
Within the social media matter class, Instagram’s information means that “meaningful connections” will get precedence in 2024, with Gen Z customers more and more planning to make use of social media “to keep up with their friends and family”.
Staying on high of key developments is one other focus for social media utilization, however much like what we’ve been seeing over the past few years, social media is changing into much less about broadcasting your self, and extra about non-public, enclosed group interplay.
The report additionally predicts the highest trend developments of 2024:
- Modest Dressing
- Thrifting, Classic, Heirloom
- Repeating outfits to be extra sustainable
- Sporting garments in sudden methods
- DIY
Together with courting developments, the highest 5 “icks”, meals developments, celebrities (the majority of Gen Zs have despatched a DM to a celeb on Instagram?), and extra.
It’s an fascinating overview of the important thing, rising developments amongst youthful audiences, that are set to drive next-level shifts in numerous areas.
And whereas many different components may also affect these, it’s price noting the place consideration is popping, and what youthful audiences are taking note of as they give the impression of being forward.
It might be useful in your 2024 planning, offering some further tips to your content material technique.
You’ll be able to learn Instagram’s full “2024 Trend Talk” overview here.
