Instagram’s increasing its check of longer Reels video uploads, with some customers now in a position to add 3 minute lengthy Reels within the app.
As you’ll be able to see in this example, posted by Justin Jarvis (and shared by Matt Navarra), some customers at the moment are being prompted to add 3 minute movies for his or her Reels, up from the present 90 second limit.
Which Instagram has really been experimenting with for a while, with 10 minute uploads additionally in early examination at IG HQ.
That is the primary time that it’s been seen in dwell testing, nonetheless, although you’ll be able to solely use pre-recorded movies as longer Reels uploads, versus capturing them through the Reels digital camera.
Longer movies are the pattern of the second on TikTok as nicely, because it appears to broaden consumer behaviors, and supply extra content material to maintain individuals engaged. This week, TikTok has launched its new Creator Rewards Program, which supplies money incentives for customers who add longer video clips.
Instagram has additionally been prompting users to upload longer Reels to spice up engagement.
Longer watch time means extra leisure, and as social apps transfer away from the social parts, retaining them is the brand new key for ongoing app development.
It additionally facilitates extra monetization alternatives, by in-stream adverts, and with so many individuals now watching Reels content material, it is smart for Meta to experiment with the format, to see what customers will stick round for, and what it may possibly get out of it.
In January, Meta reported that Reels consumption is up 20% year-over-year, with its AI-based content material suggestions serving to to maximise development, and enhance each Fb and IG utilization.
Lengthy Reels, then, looks like the following step.
We’ve requested Instagram for more information on this check, and we’ll replace if/after we hear again.
