Instagram’s Testing New Limits on How Many Hashtags You Can Add To Posts

That is fascinating.

Based on varied stories, Instagram is now limiting the variety of hashtags that some customers can add to their posts, with 5 being the utmost variety of tags which you could embrace inside a single replace.

As you may see on this instance, posted by Instagram professional Jenn Herman (and shared by Matt Navarra), some customers are getting a restrict pop-up as they add hashtags throughout the IG composer, which then restricts them from including extra throughout the put up caption.

Which makes some sense, provided that Meta has additionally put limits on the number of tags that you can add per post on Threads. In that case, the concept is that by limiting tags to only one per put up, that’ll cut back the capability for spammers to focus on trending matters, by including as many well-liked tags as they will, within the hopes of getting their updates into as many search streams as doable.

Given the logic, the identical may additionally prolong to Instagram, the place spammers often goal well-liked tags, although you possibly can additionally add extra tags to the primary remark, which is an method that some customers already take, and which already drives more reach in some instances.

So I’m unsure how efficient this is perhaps, given there are methods to work round it.

Possibly Instagram’s additionally going to restrict the invention worth of hashtags posted inside feedback, or feedback (not replies) added by the creator. If something like this have been additionally enacted, that might make this an even bigger consideration.

Both method, you actually ought to be learning the best hashtags for what you are promoting, and making use of extra particular, focused tags to every of your updates. And 5 is probably going greater than sufficient, however whether it is rolled out extra extensively, this might have an effect in your posting course of, and the way you employ tags in your posts.

Limiting the usage of tags may be one other signal that hashtags merely aren’t as invaluable as they as soon as have been, as social platform algorithms are actually getting significantly better at sorting content material primarily based on a broader set of identifiers. If IG is aware of what your put up is probably going about anyway, it most likely does not want guide tags as a lot, which may very well be one other change in course of.

We’ve requested Instagram for extra info on this take a look at (and whether or not it’s truly a glitch), and we’ll replace this put up if/after we hear again.