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Investor Nelson Peltz blasts CEO Bob Iger in 133-page activist memo—To ‘restore the magic,’ Disney must scrap sequels and reclaim the lead on animated movies

Activist investor Nelson Peltz revealed 133 pages value of concepts on how one can enhance Disney, nevertheless it may take a bit of luck to persuade shareholders on the firm’s annual assembly subsequent month that he and an ally must be added to the board.

Peltz’s Trian Fund Administration LP is one in all two activist buyers in search of seats on Disney’s board, however with a $3 billion stake below Trian’s management and a louder voice, Peltz has been a thorn in Disney’s facet for months as he wages his latest proxy battle towards the corporate. The opposite activist hedge fund vying for board representation at Disney is Blackwells Capital, which owns about $5 million in inventory. 

In an intensive memo revealed Monday, Peltz’s hedge fund took a shot at CEO Bob Iger and his board appointees and laid out a plan Trian has been calling  “Restore The Magic,” which included slicing down on sequels and reclaiming the lead on animated movies. 

Disney didn’t instantly reply to Fortune’s request for remark.

Peltz accused Iger, who was feted by shareholders when he returned to the highest job in November 2022, of not being motivated to enhance the corporate’s share efficiency as a result of he owned solely about $20 million value of Disney shares, in comparison with the billions in Disney inventory Trian controls. Disney identified in a rebuttal to Peltz’s earlier assaults that he made $150 million promoting about one-third of his Disney shares in early 2023.

Disney, for its half, has stated Peltz doesn’t have the proper experience to serve on Disney’s board as a result of he has not labored within the media or know-how industries. The corporate has advisable that buyers reelect Disney’s board nominees, which embody new administrators James Gorman, govt chairman of Morgan Stanely, and Jeremy Darroch, former CEO of UK media firm Sky. 

The activist investor additionally accused Iger of appointing a lot of his buddies and shut contacts to the board. The board isn’t totally targeted on the corporate, the memo claims, as a result of a number of members function CEOs or administrators at different firms together with chairman Mark Parker, who additionally serves as govt chairman of Nike.

Peltz’s huge concepts

As for the path of the corporate, Peltz and Trian claimed that Disney must regain the lead that it has lately ceded to Universal in animated movies, the memo said. Common animated films corresponding to “Minions: The Rise of Gru” and “The Super Mario Bros. Movie” broke information final yr whereas Disney did not compete, Peltz’s memo claimed.

“While Disney has blamed the pandemic for poor film quality and results, its competitors managed to release some of the most successful animated films of all-time within the last year,” learn the memo.

As a substitute of in search of out new mental property to construct on, Disney has targeted an excessive amount of on sequels and spinoffs, which “suggest a creative engine that is sputtering.” 

“Sequels are less risky film ventures to produce, but do not drive long-term benefits in the same way that new IP can,” the memo reads.

Trian and Peltz added that the board ought to lead a assessment of studio operations and tradition to rectify what they see as a “spend what you need” mindset at Disney that always results in finances overruns and a scarcity of economic self-discipline.

Nonetheless, regardless of Peltz’s lengthy listing of proposals and insistence that he can proper the ship at Disney, he faces an uphill battle to get on the board, particularly given the corporate’s most up-to-date earnings final month.

The corporate beat analyst expectations on earnings per share and stated full-year earnings per share would exceed final yr’s outcomes by 20%. It additionally introduced a $3 billion stock buyback and a 50% dividend improve to attempt to woo buyers forward of subsequent month’s shareholders assembly.

Iger and Disney’s present board even have sturdy backers within the relations and heirs of firm founders Walt and Roy Disney. Final week, the Disney descendants, together with Iger critic Abigail Disney, published two separate letters opposing the nominations by Peltz and the opposite activist agency, Blackwells.  

“Disney stories are filled with heroes and villains. We know who the villains are in this story, and we know they cannot be entrusted with protecting this company’s rich legacy or guiding its bright future,” one of many letters learn.

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