Kanye West shelled out a small fortune for some advert house through the Tremendous Bowl — in a restricted capability, anyway — and it appears to have paid off … at the least in keeping with him.
Ye introduced his haul from Sunday on social media to kick off the brand new week — and single-day figures that he is citing are fairly good … round $19 million is what one in all his reps says Yeezy.com made after his stripped-down SB spot.
He posted a screenshot of a textual content he apparently acquired, which breaks down what objects had been bought and the greenback quantity for every. There’s 4 completely different merchandise that KW and co. had been actually pushing, it appears, and people embrace a prime, pants, a T-shirt and YZY pods.
The pods are principally foldable futuristic socks that you would be able to put on as precise footwear.
Humorous sufficient, Kanye appears to have had an ideal sale on his web site … this stuff he is hawking are all on sale for a measly $20. Yep … even now, you will get ’em at that value.
If these numbers are correct — then yeah … Kanye low-key cleaned up on his stock … and it will seem his “commercial” (when you can name it that) truly labored wonders.
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ICYMI … the dude had some of the bare-bones ads of all time — which solely aired in sure markets through the Tremendous Bowl broadcast — and it featured Ye actually filming himself behind a automobile, selfie-style, and giving a fast explainer of what he was promoting.
Like we stated, it was as primary because it could possibly be — and but, it appears to have achieved the job!
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Some are calling Ye a advertising and marketing genius over this … and others are grumbling that the dude nonetheless has a buyer base that’ll purchase his stuff — even after the whole lot he is stated/achieved by now.
Hey, it is capitalism … and the market is talking for itself. 🤷🏽♂️