After only recently asserting a new naming rights deal with McDonald’s, France’s high home soccer league is launching a brand new emblem to go together with their new sponsor subsequent season.
The Ligue de Soccer Professionnel (LFP), which oversees skilled soccer in France, unveiled the brand new emblem for Ligue 1 on Wednesday, March 27. It can go into full use in stadiums, broadcasts and digital functions on August 16 — in time for the 2024-25 Ligue 1 season.
The emblem options an L inside an italicized no 1. The highest of the L is reduce at an angle that matches that of the highest of the 1. “LIGUE 1” is spelled out beneath in a brand new customized typeface.
LFP Media is proud to unveil at the moment the brand new, extra fashionable and iconic image of Ligue 1. This signal asserts its singularity by highlighting the 1 related to the L. It’s performed in counterform with the L within the 1. “L1” is a time period broadly utilized by our followers. Our new emblem thus presents two ranges of studying and attracts a powerful and easy label, a unifying emblem.
This image is a part of a brand new model identification, very present and modular, so that everybody, golf equipment and followers alike, could make it their very own. All the model’s visibility helps will thus be renewed, with a brand new proprietary typography, a brand new coloration palette and a brand new graphic system. All these parts will likely be offered later, through the subsequent offseason.
— LPF news release (translated to English by Google)
“This is a new step in the plan to improve our competitions. For several months, we have been working on the rebranding of our championships. We have built a new brand platform that aims to make Ligue 1 a more iconic brand. This new logo and the accompanying visual identity constitute a further step in this ambition which will be visible to all fans from next season,” stated LFP president Vincent Labrune in a information launch. “I would like to congratulate the Leroy Tremblot agency which has signed this new identity at the end of a rich collaboration with the LFP Média teams.”
The LFP plans to launch a brand new emblem for Ligue 2, the tier of the French soccer pyramid beneath Ligue 1, in mid-April. “It will also carry this ambition of modernizing and iconizing its championship,” the information launch says.
The 2024-25 Ligue 1 season will kick off on the weekend of August 16, although an in depth schedule hasn’t but been launched. Within the present season, Paris Saint-Germain is in first place, 12 factors away from Stade Brestois 29, after 26 of 34 matches.
