My capability for social platform predictions stays undefeated, with one other of my 2024 predictions now seemingly coming to life.
Again in October, I wrote this about LinkedIn:
“There are more and more virtual events being hosted in the app, and more video is being uploaded, but both are generally hard to discover, unless you’re following the right people and profiles in the app. I expect LinkedIn to improve on this, with dedicated event and video feeds, potentially swipeable from the main timeline.”
And behold:
Sure, LinkedIn is testing out a brand new, dedicated video feed in the app, which shows content material in a TikTok-style, full-screen format, leaning into the broader vertical video development.
The brand new take a look at was found by Austin Null who posted these instance screens. Social media professional Lindsey Gamble then re-shared the invention, which prompted a response from LinkedIn, confirming that that is at the moment a small beta take a look at.
As described by Gamble:
“Tapping on the video tab directs users to a vertical, full-screen feed of short-form videos that they can scroll through. Similar to other short-form video experiences, users can comment like, comment on, and share a video, as well as view the full post caption via ‘See More’.”
So it’s, seemingly, centered on short-form video, which might develop into a brand new content material push within the app.
The query then is, will there be sufficient entertaining business-related content material to fill a short-form video feed daily?
I imply, the push will seemingly be to get extra LinkedIn influencers to create movies of their common textual content updates, in an effort to drive extra engagement. Which could possibly be good, in including extra context and worth to those updates, however then once more, I don’t know that every one of these enterprise inspiration posts are going to do in addition to video clips.
Inevitably, in fact, there’s going to be quite a lot of “hustle culture” content material, that includes clips of enterprise people in entrance of sports activities automobiles and costly homes, as they search to focus on their “success”. However there is also quite a lot of worth in video clips within the app, whereas as famous in my prediction, LinkedIn might additionally look to focus on all video content material from throughout the platform, of which extra is being uploaded daily.
And actually, on condition that the youthful era is now so attuned to speaking through video, it’s just about an inevitability.
As the following era will get older, and takes on the company world, the way in which that we talk goes to evolve in keeping with what they reply greatest to, and in that sense, aligning with the video development goes to occur, whether or not LinkedIn facilitates such or not.
Video drives extra engagement, retains customers round for longer, and supplies extra alternative for expanded connection. So all of it is smart, and now, it’s only a matter of time earlier than all of us have the brand new LinkedIn video tab.
Which will even open up new promoting alternatives, and issues for LinkedIn content material.
Count on to see extra about this quickly, as LinkedIn continues to check the brand new video feed.
