LinkedIn’s making a brand new pitch to B2C entrepreneurs, primarily based on its latest member research, which exhibits that LinkedIn customers, on the whole, have extra money to spend, and are additionally extra eager to spend on luxuries than these on different platforms.
Primarily based on its 2023 “Meet the Member” analysis, LinkedIn has partnered with Interpret to supply some new overviews of key tendencies, which might issue into your advertising and marketing plans.
First off, LinkedIn notes that compared to energetic customers on different platforms, LinkedIn members earn greater common family incomes (+19%), and in addition declare bigger median owned belongings (+9%).
And LinkedIn customers are eager to spend on high-end merchandise and experiences:
“Lifestyle and status are important to LinkedIn members. They like to be at the forefront of trends and product innovations, and they frequently tap into their networks to discover the best products and services and influence purchasing decisions.”
As you’ll be able to see on this bubble chart, primarily based on the information, LinkedIn members are trying ahead to bigger purchases, whereas additional insights underline how they worth preserving updated with the most recent improvements.
- Almost half (47%) plan to put money into a significant buy for themselves within the subsequent 12 months and two in 5 plan to buy luxurious items within the subsequent 12 months
- 61% of members say they wish to personal the perfect model or mannequin of one thing accessible and 58% say they wish to be the primary to undertake new know-how, each greater than every other platform
- Members leverage their networks to find the perfect merchandise (68%), plus 71% give suggestions to family and friends, each greater than these on different networks.
That will not be an enormous shock to high-end product entrepreneurs, however it’s value noting in broader context, and should present some extra meals for thought in your planning.
LinkedIn’s member knowledge additionally highlights how members really feel when utilizing the platform, which additionally pertains to their buy mindset.
These are some fascinating notes, which might level to new alternatives throughout the LinkedIn platform for a broader vary of product advertisements and content material.
And whereas B2B advertising and marketing stays LinkedIn’s key focus, it’s value contemplating how particular person customers method the app, and what that would imply in your outreach.
You may learn extra of LinkedIn’s “Meet the Member” insights here.
