LinkedIn’s making a brand new pitch to B2C entrepreneurs, based mostly on its latest member research, which reveals that LinkedIn customers, normally, have more cash to spend, and are additionally extra eager to spend on luxuries than these on different platforms.
Primarily based on its 2023 “Meet the Member” analysis, LinkedIn has partnered with Interpret to offer some new overviews of key tendencies, which might issue into your advertising plans.
First off, LinkedIn notes that compared to lively customers on different platforms, LinkedIn members earn larger common family incomes (+19%), and likewise declare bigger median owned belongings (+9%).
And LinkedIn customers are eager to spend on high-end merchandise and experiences:
“Lifestyle and status are important to LinkedIn members. They like to be at the forefront of trends and product innovations, and they frequently tap into their networks to discover the best products and services and influence purchasing decisions.”
As you’ll be able to see on this bubble chart, based mostly on the info, LinkedIn members are trying ahead to bigger purchases, whereas additional insights underline how they worth retaining updated with the most recent improvements.
- Practically half (47%) plan to put money into a significant buy for themselves within the subsequent 12 months and two in 5 plan to buy luxurious items within the subsequent 12 months
- 61% of members say they prefer to personal the most effective model or mannequin of one thing accessible and 58% say they prefer to be the primary to undertake new expertise, each larger than some other platform
- Members leverage their networks to find the most effective merchandise (68%), plus 71% give suggestions to family and friends, each larger than these on different networks.
That is probably not an enormous shock to high-end product entrepreneurs, however it’s price noting in broader context, and should present some further meals for thought in your planning.
LinkedIn’s member knowledge additionally highlights how members really feel when utilizing the platform, which additionally pertains to their buy mindset.
These are some fascinating notes, which might level to new alternatives throughout the LinkedIn platform for a broader vary of product adverts and content material.
And whereas B2B advertising stays LinkedIn’s key focus, it’s price contemplating how particular person customers method the app, and what that would imply in your outreach.
You’ll be able to learn extra of LinkedIn’s “Meet the Member” insights here.
