LinkedIn’s seeking to make a much bigger push on video content material, through expanded video ad options, and a brand new, dedicated video feed, that’s at the moment in testing with some customers.
Video has lengthy been one of many top-performing content material codecs within the app, however LinkedIn hasn’t essentially made video discovery straightforward, particularly for stay occasions, that are usually being held within the app, however are usually not showcased in any particular method.
Which looks like a missed alternative, and why a devoted video tab is smart, and as LinkedIn leans additional into video content material, it’s additionally seeking to spotlight the advantages of video on your advertising push.
Which is the place this new infographic is available in. Right here, LinkedIn underlines the worth of video for B2B entrepreneurs, and the place its present video advert choices slot in.
It may provide you with some extra context on your planning.
