That is attention-grabbing.
This week, LinkedIn has modified the title of its “Linkedin for Creators” profile to “LinkedIn Guide to Creating”, because it refocuses its efforts on guiding creators inside the app.
As defined by LinkedIn:
“We’ve been actively listening to your feedback and are evolving to better meet your needs. This community’s fantastic insights on the content you want more of, such as tips on driving engaging conversations, carving out your own niche, and investing in yourself, are part of what has guided this change.”
The brand new method will see LinkedIn share extra content material designed to assist customers maximize engagement within the app, and increase their presence.
Which may very well be useful, notably once you additionally issue within the engagement beneficial properties that LinkedIn has seen over the previous few years.
A report launched earlier this 12 months confirmed that sharing of authentic content material on LinkedIn increased by 41% year-over-year in 2022, whereas the platform itself has continued to report “record levels” of engagement. LinkedIn’s additionally doubtless benefiting from the disruption at X, which has seen many companies searching for various choices for on-line engagement.
As such, it may very well be value contemplating your personal LinkedIn presence, and the right way to maximize engagement together with your LinkedIn updates and efforts.
The brand new LinkedIn “Guide to Creating” might present some useful ideas and pointers, with fast notes like these, coming direct from LinkedIn, offering some helpful insights.
You may comply with the LinkedIn Information to Creating web page here.
