LinkedIn has launched a brand new Media Planning API, geared toward company companions, which can present knowledge straight sourced from LinkedIn’s platform, together with consumer insights, to help in strategic marketing campaign planning.
That’ll present extra data to construct your technique, utilizing precise, real-time knowledge indicators that may offer you a greater image of probably attain, ROI, and extra.
As defined by LinkedIn:
“The Media Planning API allows agencies to see the forecasted reach and frequency of brand campaigns before spending any budget. These insights provide marketers more accuracy and allows agencies to better scenario plan and drive measurable results on LinkedIn.”
So it’s not for all entrepreneurs, and once more, it’s primarily designed to filter data by companies. However the thought is that this expanded perception, out there throughout the planning part, will present extra particular data on what you’ll be able to count on out of your LinkedIn promotions.
The Media Planning API contains numerous LinkedIn consumer knowledge factors, together with demographics, job roles, industries, and on-line behaviors.
Along side knowledgeable LinkedIn advert companions, it may very well be a precious accompaniment, serving to to drive higher outcomes, with extra direct linkage than common LinkedIn advert campaigns.
LinkedIn says that manufacturers can get in contact with their company growth lead or LinkedIn gross sales consultant for extra data.
