It’s that point as soon as once more, when Microsoft tells us that LinkedIn saw “record levels of engagement” in the latest reporting interval, whereas providing no additional perception and/or qualification of that declare, and we’ve got to simply settle for it and transfer on.
Lo and behold:
Why is that not a shock?
As a result of Microsoft all the time stories “record levels” of LinkedIn engagement, and has completed since 2018.
“Really?”
Sure, actually. Right here’s a full observe of LinkedIn’s “record engagement” updates:
- In October 2018, Microsoft reported document ranges of engagement and LinkedIn periods development of 34%
- In January 2019, LinkedIn periods rose 30% with document ranges of engagement
- In April 2019, LinkedIn noticed 24% periods development, with document ranges of engagement
- July 2019 – periods up 22%, document ranges of engagement
- October 2019 – periods up 22%, document ranges of engagement and job postings
- January 2020 – periods up 25%, document ranges of engagement
- April 2020 – periods up 26%, with document ranges of engagement
- July 2020 – LinkedIn periods grew 20% (no point out of document engagement this time round)
- October 2020 – periods up 31% with document ranges of engagement
- February 2021 – periods up 30%, document ranges of engagement
- April 2021 – periods up 29%, document engagement
- July 2021 – periods up 30%, document engagement
- October 2021 – periods up 19%, document engagement
- January 2022 – periods up 22%, document engagement
- April 2022 – periods up 22%, document engagement
- October 2022 – periods up 24% with document engagement
- January 2023 – periods up 18% with document engagement
- April 2023 – periods up 15% with document engagement
- July 2023 – periods up 12% with document engagement
- October 2023 – periods up 12% with document engagement
- January 2024 – periods up 12% with document engagement
After which at this time’s consequence, a further 11% development in periods, with “record engagement”.
So one time, in July 2020, LinkedIn didn’t report “record engagement”, however in each different replace, for occurring six years, LinkedIn has continued to see new document highs in in-stream interplay, in keeping with Microsoft’s monitoring.
“Is that even possible?”
I don’t know, possibly. If you happen to hold including new customers, then general exercise would ideally additionally proceed to rise, and LinkedIn has kept adding new members over this era.
In truth, the platform now claims to have over a billion members worldwide:
However there’s additionally a distinction between “members” and “users”, and whereas LinkedIn might have much more folks signing up, that doesn’t essentially imply that they’re utilizing the app, and it definitely doesn’t imply that they’re coming again each day.
I even have questions on this component, contemplating that LinkedIn shut down its Chinese business in May last year, which ought to have seen its member depend scale back by around 60 million. Nevertheless it didn’t.
That might make sense, I suppose, if LinkedIn have been counting cumulative profiles created, even when they’re then deleted at a later stage. However that’s additionally probably not indicative of something.
The platform previously often known as Twitter, for instance, claims to be internet hosting over 1.5 billion dormant profiles. Which, if it used LinkedIn’s reporting logic, would imply that X might declare to have over 2 billion “members”. But when these customers usually are not energetic, then it doesn’t actually matter, proper?
Regardless, LinkedIn is seeing “record levels” of engagement, whereas its general income is up 10%, pushed, Microsoft says, by “all lines of the business”.
Don’t ask questions, there are not any specifics right here. LinkedIn’s simply doing good.
[Thumbs up emoji]
You possibly can take a look at Microsoft’s Q3 2024 report here.
