Quick meals will meet soccer subsequent season when McDonald’s takes over the naming rights to France’s high home league.
The Ligue de Soccer Professionnel (LPF), which oversees Ligue 1 in France, introduced final week that the purveyor of Large Macs has signed a three-year deal to grow to be the league’s title companion beginning on July 1, 2024. “This partnership seals the meeting between two popular institutions, strongly inscribed in the daily life and collective imagination of the French,” reads a press release (translated to English by Google).
Due to this new settlement, the LFP continues its ambition to develop the Ligue 1 model to be able to make it ever extra unifying. Via its nationwide community of 1,560 eating places, McDonald’s will enable Ligue 1 to get even nearer to its followers all through the nation. As well as, because of the worldwide dimension of its title sponsor, Ligue 1 will profit from extra progress drivers outdoors its borders.
— Ligue de Soccer Professionnel
Ligue 1 had beforehand been sponsored by Uber Eats for the reason that 2020-21 season. The worth of the cope with McDonald’s was not disclosed, however stories earlier this month indicated it may very well be price between €60 million and €90 million over the three years.
The McDonald’s emblem will presumably seem subsequent to the Ligue 1 emblem on jersey patches and different official league supplies.
“At a time when enthusiasm for Ligue 1 has never been so strong, notably with record crowds in the stadiums, welcoming an international brand like McDonald’s into the home of French professional football constitutes a very strong signal of the attractiveness of Ligue 1,” stated LPF president Vincent Labrune. “This major agreement marks the union between two popular and accessible worlds, and inseparable for many supporters. With McDonald’s, our ambition is to offer numerous activations aimed at fans and all French people who are used to frequenting its restaurants. This new agreement also marks the end of a magnificent collaboration with Uber Eats as title sponsor of Ligue 1. I would like to particularly thank the management of Uber Eats France for their trust and support.”
Based on the LPF press launch, McDonald’s franchisees throughout France assist greater than 400 youth, newbie, girls’s {and professional} soccer groups.
“McDonald’s and Ligue 1 is a partnership that makes perfect sense. With family or friends, there are always many supporters of Ligue 1 clubs who associate a McDonald’s moment with a Ligue 1 day. Building on this close bond, we intend to help enable an even larger number of fans of the football to fully live their passion,” stated Jacques Mignault, president of McDonald’s France. “We have many projects and ideas to bring this partnership to life over the next three years and throughout the territory. For more than 40 years, our franchisees have been loyal and committed partners to enable amateur sports clubs to develop and realize their projects. We will pay particular attention to allowing young amateur athletes to have unforgettable experiences as part of this new partnership. We have, in fact, the ambition to become, at our level, a true link between professional football and amateur sport.”
