Megan Thee Stallion’s favourite app is Pinterest, clearly

It’s official — the recent ladies are utilizing Pinterest.

Megan Thee Stallion sat down for a panel throughout Social Media Week and revealed that the picture curation web site is definitely one among her favourite apps. She mentioned she determined to delete Twitter (now referred to as X) and Instagram from her telephone, leaving Pinterest and TikTok as two of her favourite social apps.

This information isn’t stunning when you think about that Pinterest is having a second. The social app had nearly 500 million month-to-month lively customers as of This autumn 2023, an 11% year-over-year enhance, with complete income hitting $3 billion, in line with its latest quarterly earnings report. Pinterest can be making strides to stay relevant with Era Z — it has the Creator Inclusion Fund and has applied new technology to assist with inclusive search on the positioning. As of final summer season, round 40% of Pinterest’s world month-to-month lively customers are a part of Era Z, the corporate informed us.

On the panel, Megan Thee Stallion mentioned she beloved the app as a result of it permits her to curate precisely what she needs to see and listed matters starting from puppies to make-up and exercise movies. Virtually 11,000 individuals favored the video, with customers flooding the feedback saying that Pinterest can be their favourite app.

Megan thee Stallion didn’t reply to TechCrunch’s request for remark.

It’s fascinating to see as a result of Pinterest can really feel underrated or underspoken about.

That’s primarily as a result of the dialog round social media apps usually focuses on doom and gloom, whereas Pinterest has managed to principally escape these mainstream discussions. When tech CEOs have been hauled in to testify before Congress, Pinterest was absent. Regardless of a high-profile controversy across the app’s lack of adlescent security options, the corporate addressed it with new controls and the information cycle moved on to different matters.

To some extent, Pinterest’s draw could also be from how customers can curate their very own experiences. They don’t should work together with random strangers, as on Twitter/X, and may keep away from contact with communities they don’t need to work together with. There’s additionally a sense of getting extra management in educating the algorithm to indicate precisely what is needed by actions like pinning and creating boards.

“We think it’s possible to have a social platform that enhances your life — instead of distracting you from it. That brings out your best instincts — instead of preying on your worst,” Pinterest’s chief content material officer, Malik Ducard, informed us. “Pinterest is designed to be a positive place where people can figure out who they actually are — away from the everyday stress of news and online comparison and commentary.”

Pinterest informed us it had seen a 40% year-over-year enhance in Gen Zers utilizing the positioning to seek for celebs, which lends itself to the idea that younger individuals are utilizing alternate options to Google platforms for the content material they’re on the lookout for. Gen Zers are additionally more likely to use TikTok for search inquiries fairly than a conventional search engine.

Megan Thee Stallion has a vested curiosity in Pinterest, having beforehand labored with the corporate. She participated within the Pinterest Creators Pageant in 2021 and had a Pinterest board with singer Reneé Rapp to advertise their newest tune collectively, which, unsurprisingly, name-dropped Pinterest. Pinterest has been utilizing board drops to work extra with creatives and provides customers a behind-the-scenes have a look at what inspires a lot of their favourite artists. Large names additionally use it in a private capability, too.

Rapper 50 Cent revealed that he’s on Pinterest to seek out inspiration, whereas actress Rachel Zegler lately spoke about her love of the social platform, and Sofia Richie Grainge spoke to Vogue about launching private boards to assist plan her marriage ceremony. For probably the most half, although, even celebrities, a lot of whom are loud on X and Instagram, are often quiet about their lives on Pinterest. It’s true a lot of them have model profiles, but it surely’s seemingly additionally they have their very own personal accounts, like Megan Thee Stallion insinuated throughout her panel.

Because it stands, the positioning stays one of many final remaining quiet locations on the web — someplace to have aspirational temper boards with out strain to show something to anybody. It is sensible that in an period of on-line hate and oversaturation, individuals would escape to a extra peaceable nook of the web to dream as soon as extra.

Whereas Megan’s feedback didn’t fairly transfer the markets like other celebs’ comments about social apps have prior to now, Pinterest’s inventory was indeed up this morning. It appears all the recent ladies are buying and selling Pinterest, too.