There are fairly just a few apps that allow you to log the flicks, TV exhibits and books that you’ve got watched and browse. A few of them are indie apps that make the most of varied on-line databases. A few of them, like Letterboxd, Goodreads and Trakt, are full-fledge companies with giant communities of customers.
Memorizer begins with that very same thought and exhibits you that it’s at all times good to put in writing an inventory of the belongings you’ve loved to revisit them later. But it surely goes in one other course. This cellular app additionally helps you discover inspiration and encourages you to find new issues.
And it’s been working fairly properly because the startup has managed to draw a loyal consumer base of 70,000 month-to-month lively customers. Extra necessary, these customers preserve reopening the app over the long term. In a pitch deck, the corporate claims that round 50% of customers nonetheless use the app after three months. And if you happen to’re not acquainted with metrics about shopper cellular apps, that quantity is unusually excessive.
It begins with a handful of options that allow you to rapidly add issues that can assist you keep in mind them later. By default, Memorizer helps you to create lists of books, motion pictures and TV exhibits, but in addition locations, similar to eating places, museums, exhibitions and cities.
These are just a few listing concepts as you can too use the app to log video video games, keep in mind all of the live shows you’ve attended, add podcasts and extra. The thought, because the identify of the app suggests, is that Memorizer will act as a form of mind dumping app.
“We naturally forget 80% of what we do. The brain eliminates 80% of your day. And this purging mode doesn’t work so well with our modern lives,” founder and CEO Charles Baron instructed me. He talked about social media, the fixed inflow of push notifications and 24-hours information channels as accountable for cognitive overload.
“As a result, we tend to forget the things we really love. For instance, I used to read books and forget what was in the book a few weeks later. Sometimes, a year later, I’d completely forget that I’d read the book even though I’d really liked it.”
Picture Credit: Memorizer
Each “memory” you add to the app can both be one thing you’ve simply skilled, or one thing that has been beneficial to you for later reference. As you will have guessed, Memorizer helps you to comply with different folks and add recollections from the “Inspirations” tab. If you add one thing to your profile, you may select to make it public or non-public.
Lastly, Memorizer additionally has non-public and public teams. These public teams work a bit like thematic teams to search out new recipes or examine latest film releases. It’s a refreshing different to spammy search ends in Google.
Energy customers additionally create lists of their favourite books of all time or the perfect motion pictures from 2023. You get the concept, if you happen to love creating lists and sharing them with others, Memorizer is a pleasant software for that.
If you add one thing to your profile, you should use the built-in search characteristic. You’ll be able to normally kind a phrase or two and filter by kind (film, ebook, restaurant, and so forth.) to search out what you’re in search of. You too can begin a publish from a photograph.
An alternative choice to suggestion algorithms
Memorizer isn’t only a visible note-taking app designed for lists. Whereas there are a ton of sub-communities specializing in Italian delicacies, detective novels or journey recommendation on Instagram, TikTok or YouTube, Memorizer additionally promotes a special strategy to eat content material.
As a substitute of letting the algorithm suggest your subsequent TV present on Netflix, Memorizer promotes a decision-centric consumption mannequin. If you wish to watch a film, you have already got an inventory of suggestions within the Memorizer app. And if it’s on this listing, it’s since you obtained a suggestion from somebody you understand otherwise you have been actively in search of suggestions in public teams.
That’s additionally the rationale why the startup is betting on its core neighborhood to show this app right into a profitable enterprise, because it’s the easiest way to align pursuits. You’ll be able to create an account at no cost however you want a premium subscription to create non-public recollections and be capable of create extra customized lists. The corporate has additionally raised €900,000 thus far (practically $1 million at right now’s trade charge) from Kima Ventures and several other enterprise angels.
Memorizer describes its app because the Strava for tradition and hobbies. And it’s a great way to explain this combine of private logging and social options. It begins with recording what you learn, watched and skilled — and discovering what’s subsequent. Now, let’s see if Memorizer can flip this fascinating app thought into the following massive shopper social app.
