Mermaid Chart, a Markdown-like device for creating diagrams, raises $7.5M

Mermaid, the open supply diagramming and charting device, has lengthy been common with builders for its capability to create diagrams utilizing a Markdown-like language. As is usually the case, Mermaid founder Knut Sveidqvist created the venture as a result of he noticed a necessity for it in his personal job as a software program architect after which open sourced it with none quick plans for monetization. Then, in 2022, he was approached by Open Core Ventures (OCV), the enterprise capital agency of GitLab founder Sid Sijbrandij, which later paired him with serial entrepreneur and investor Andrew Firestone as his CEO.

Now the corporate, which builds hosted providers across the open supply venture, introduced that it has raised a $7.5 million seed funding spherical from OCV, Sequoia and Microsoft’s M12 fund (amongst a few dozen extra angel traders).

There’s some irony in Microsoft investing in Mermaid now. Sveidqvist tells me that the preliminary impetus for creating Mermaid was a misplaced Microsoft Visio file. “I had to redraw everything. So on the way home, I thought there had to be a better way of doing this. It was also the time when markdown was starting to kick in. Can’t we have this as text? That was the idea. Later that night, I sat down in the living room with my kids. They were watching TV and I started the project. They were watching ‘The Little Mermaid.’ That’s why I named that eight years ago.”

Early on, Mermaid was largely about flowcharts, however over time Sveidqvist added different diagram sorts — and the group rapidly made it its personal, too. And it’s gotten fairly common. Firestone advised me that the cloud model of the open supply venture had 4 million customers final yr.

Picture Credit: Mermaid Chart

The OCV system is to search for common initiatives with good founders and co-found an organization with them to commercialize these initiatives. Usually, which means bringing in a CEO with enterprise expertise to enrich what is usually a technical co-founder. What additionally helps, in fact, is that these initiatives have already got a observe file, which in flip de-risks the funding fairly a bit.

“Matching the open source software with the venture studio model, with Sid Sijbrandij’s kind of background, with the capital — when you stack those things together, you now you have these seed-stage companies that look like they might have been de-risked much as a series A. You get so much of a view into the future on product-market fit, which was really special for me coming in,” Firestone defined.

Firestone added that tens of millions of non-technical customers want diagramming and flowchart instruments. That’s a market Mermaid Chart is seeking to tackle by constructing easier-to-use instruments for this group of customers. However the general imaginative and prescient is considerably bigger and isn’t a lot about disrupting the likes of Lucidchart or Miro. Mermaid Chart needs to go after ServiceNow and comparable workflow automation providers, Firestone advised me. However that’s nonetheless fairly a methods off.

For now, the crew is squarely centered on constructing out its service and reaching a broader viewers. As soon as an organization goes all-in on Mermaid Chart, although, the device has the potential to grow to be a significant information base, which might then lay the groundwork to allow the corporate’s broader course of automation imaginative and prescient.

As a text-based device, there’ll at all times be a comparatively excessive barrier to entry, one thing the crew is sort of conscious of. That’s why the corporate not too long ago added a visual editor as nicely. That’s an opt-in function, although. Customers who need and just like the text-based method can proceed to take action (and swap between the 2 interfaces at will).

As well as, to make Mermaid much more accessible, the crew additionally skilled its personal AI mannequin to permit customers to create charts with the assistance of a chat interface, for instance. For paying customers, the AI also can repair a diagram if you botch the syntax.

“Mermaid’s open-core is enjoyed by millions of software engineers globally, and its software is supported natively in GitLab, GitHub, and others,” mentioned Sijbrandij, co-founder and CEO of GitLab and founding father of Open Core Ventures. “Mermaid Chart is expanding the community by bringing the benefits of Mermaid to all types of business users, leveraging AI as a catalyst. The use cases and business opportunities adjacent to the technology are significant and we’re excited to support the team in this next phase of growth.”

Correction: Between my first dialog with Mermaid Charts and right this moment, the crew raised extra funding and added traders. We’ve up to date the story to mirror that.