Meta Adds Threads Feed Ads to its Marketing API

With Meta recently opening up Threads ads to all advertisers, it’s now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of Threads ads, expanding the usage of the option.

Which, to be clear, won’t mean a lot for users, as there are already set Threads feed placements and intervals. But it will make it a lot easier for social media management platforms and ad networks to offer Threads ads within their tools.

As per Meta:

“On May 19, 2025, we’re expanding Marketing API support to include ads in Threads. Ads in Threads can help you extend your existing ad campaigns to the growing community on Threads.”

The “Threads feed” placement will provide another way for advertisers to expand their campaigns, using existing ad and image assets.

“Ads in Threads feed will appear between organic content in the Threads home feed. Available objectives include Reach, Traffic, and Website Conversions. We’re also integrating Meta’s brand safety and suitability standards from the start to give advertisers confidence in where their ads appear.”

As with the general Threads ads offering, Threads feed ads via the API will be available for the Reach, Traffic, and Website Conversions objectives.

Advertisers will, however, require a Threads profile in order to run ads on Threads:

“Before you begin, your app user must grant your app permission to read an Instagram-connected Threads account profile’s info and media.”

Threads feed ads also won’t be available in isolation, with Threads promotions available via the broader Meta “Feeds” placement grouping. Meta says that, at a minimum, Instagram feed will also have to be selected when running Threads ads.

Threads feed will support single image ads with aspect ratios from 16:9 to 9:16 (taller ratios will be center cropped). Meta also notes that third-party comment moderation is not supported for ads in Threads at this time.

It’s a handy expansion of the new Threads ads offering, which will provide more capacity to get your ads in front of Threads’ 350 million users.

And with 75% of Threads profiles following at least one business, there does seem to be some potential there, for those brands with the right approach.

You can read more about the Threads expansion in Meta’s Marketing API here.