Meta Brings Inbox Notes to Messenger

This looks like not a giant deal, however then once more…

As we speak, Messenger has confirmed that it’s adding Notes, which is just about the identical as Instagram’s inbox Notes feature, enabling you to submit text-based prompts that your whole Messenger contacts can then see within the app, which may spark extra dialog and interplay alternatives.

So now, along with your Tales showing inside that row of profile bubbles alongside the highest of your Messenger inbox, customers will even be capable of add textual content notes, which they’ll then reply to within the app.

Which, as famous, looks like it’s in all probability not going to be a game-changer of any sort. However then once more, Notes has been one thing of a shock hit on IG, particularly amongst youthful customers, with Meta reporting again in June that over 100 million teens had shared a Note in the preceding three months, whereas teenagers are additionally creating Notes at 10x the speed of non-teen customers.

The latter level being the actual driver for Meta.

Lately, each Fb and Instagram have been losing relevance with younger audiences, so if there’s any new function that even appears prefer it could be catching on with this cohort, Meta will likely be trying to double down on that, within the hopes of retaining extra folks posting to its apps, versus drifting off to Snapchat or TikTok as an alternative.

So whereas it might not be a giant deal to older audiences, it might be related for kids. And if not, it looks like a comparatively low-cost take a look at, which can present one other connection possibility within the app, with no heap of dev time.

Messenger’s Notes function is extra restricted than IG’s, in which you could’t add music, GIFs, videos, and so forth. Messenger Notes will, nevertheless, be displayed for twenty-four hours in-stream, offering a fast immediate (60 characters max) to get folks speaking, and it might be particularly helpful for random catch-ups if you head residence for the vacations, offering a simple solution to ship a name out to your whole contacts.

Enterprise Pages can’t, nevertheless, submit Notes at current.

Which is smart, as that may instantly flood your feed with promos from each account that you just’ve ever DM’ed with. However it’s a limitation price noting with the brand new possibility.