This is handy. Meta has announced an update to its Marketing API which will ensure that those creating Instagram Reminder Ads in third party apps will have all the same functionality available in Meta Ads Manager.
Up till now, the API has not enabled all the same features as Ads Manager, which has been a pain point for many marketers.
As explained by Meta:
“After consistently hearing feedback about this lack of parity, we are now supporting additional reminder ad features via the Instagram Marketing API as of August 19, 2024. These features include the ability to reach people on Instagram Reels placement with reminder ads, reminding people over the right time period, and adding events to ads optimizing for thruplay or reach.”
So it’s not a major change, but it will ensure that people who are running Instagram ads via the API (i.e. third party tools), will be able to create more types of ads and experiences.
Reminder Ads can be a valuable re-engagement option, and these new features will ensure that more businesses can make better use of the format. I mean, they’re not new features, as such, but the expanded API access will ensure that more brands can access them in more ways.
It’s a handy update, which could make life a little easier for many social media managers.
