Looking to get a better handle on Facebook and Instagram marketing as we head into the new year?

This could help. Meta recently launched a new “Performance Talks” hub, which includes a range of video interviews with various brand and marketing leaders, in which they explain how they’ve been able to maximize their success by using Meta’s various promotional tools.

The Performance Talks video interview series sees Meta speaking with professionals, from all different sectors, to discuss their key tactics and tricks in maximizing Meta’s tools.

You can check out a heap of videos on the site, which are filterable by region, with each also including links to relevant guides and explainers on the topics and elements discussed by each expert in the clip.

The videos range from super short, to around 7 minutes or so in length, so they’re easy to get through, and could provide some quick takeaways for your strategy. There’s currently around 50 videos up on the site, but it won’t take you long to get through them, and absorb various tips and notes to get you thinking.

It could be a handy site to bookmark for the holidays, for whenever you have a second to spare, with pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics, and more.

Some of them are in different languages, while some are only available in certain regions. So that’ll make it even easier for you to get through them. And while they won’t all offer relevant, useful insights for your approach, there will be some gems in there that could specifically align with your thinking.

Worth a look if you want to get more out of your Facebook or IG marketing efforts next year.

You can check out Meta’s Performance Talks Hub here.