Will you be using Facebook and/or Instagram Reels in your marketing push this holiday season?

It’s worth considering. Reels are Meta’s fastest-growing content type, and are now driving over 200 billion views a day across the two apps.

Short-form content has also changed broader web consumption trends, and it’s easier than ever to build connections with your audience through short-form clips. That doesn’t necessarily mean that it’s easy to create a resonant Reels video, but through research and practice, you stand a better chance of boosting your promos with short video clips.

And that also extends to Reels ads, and promotions that catch people in the Reels feed. Which is where this guide comes in. Meta’s published a new overview of Reels ads, including key tips, influencer partnerships, case study notes, and more.

It’s a handy overview of some of the key Reels ads considerations.