The web could be dangerous. However mmm.page would possibly simply be good.
The platform is difficult to elucidate, however it describes itself as “Tumblr x Animal Crossing x Mii Plaza,” which is someway extra correct than my thought of “MySpace meets Linktree, except not really.” The nameless founder, XH, informed TechCrunch, “I am also refining my conception of, and feelings about, mmm.page in real-time.”
That’s the very last thing you’d need to say when pitching your organization to traders, however that’s why mmm.web page is so refreshing. It’s not making an attempt to impress anybody or extract something from its customers. It’s only a canvas by which to play and work together with others.
“The long game is to keep mmm.page running independently, so that I never have to work against weird incentives,” they mentioned.
The easiest way to know mmm.web page is to see it. At its easiest, mmm.web page is a spot the place you may create and design a free web site (you may pay for upgrades like including a customized area). However the customers mmm.web page attracts — over 50,000 with none enterprise funding or promoting — are what make the platform so cool. There’s a vaporwave maximalist collage that hyperlinks out to a virtual castle game and a website about lutes from 1998. There’s a six-panel comic strip made by a baby about an explosion at a water park. There’s a digital poem about our relationship to expertise, and what seems to be a publication for an occasion sequence known as Frog Farm.
Picture Credit: mmm.web page
“I grew up on an internet filled with personal websites and niche forums that existed, sometimes, for the benefit of three people who shared an interest,” XH informed TechCrunch. “It was fun to explore, and I remember feeling like I wasn’t supposed to be privy to these various subcultures from the remoteness of my suburban childhood. To a kid that kind of freedom is exciting.”
After they began engaged on mmm.web page in 2021, XH needed to recapture that feeling, permitting individuals to make websites that really feel extra consultant of who they’re than a bland Fb web page.
“The early goals were nebulous but what always served as a litmus test: ‘Do I feel the person behind this website? Do I get a hint of their personality? Their taste?’” XH mentioned. “I’m purposefully non-prescriptive on how you use mmm.page, because I really want to see how people create websites, if it were as easy as scrapbooking.”
Picture Credit: nilabiska on mmm.web page
On mmm.web page, customers have developed a uniquely messy aesthetic (a messthetic, if you’ll), which stands in stark distinction to our profiles on web sites like Fb or X, the place we’re supplied so little customization.
“My sense is that we’ve just gone through a period of super efficiency and optimization. Software design patterns are heavily systemized today, which is okay, except we spend so much time online that it’s hard to discount the impact of this kind of environmental homogeneity,” XH mentioned. “It would be as though all our buildings, sidewalks, cafes, restaurants — even clothes we wear, what we say, who we see — were rigidly controlled by a handful of companies. Like a digital landscape with the aesthetic and cultural diversity of an American supermall.”
There’s not a lot in the way in which of discovery or social options on mmm.web page but, however XH says that is one thing they need to construct out quickly, now that the naked bones are laid down.
Even when a person has no expertise in constructing web sites, mmm.web page has a easy sufficient interface that it’s simple to determine how one can make one thing distinctive. And on the finish of the day, XH’s main objective with mmm.web page is to provide individuals room to discover their creativity.
“In the long-run, I hope the project itself begins feeling like an internet playground, and the community begins really exploring what websites can do and look like if anybody could treat it as an expressive canvas,” XH mentioned.
