The NBA on Thursday night unveiled the brand for the 76th NBA All-Star Recreation, which can happen at Footprint Heart in Phoenix on Feb. 21, 2027.
“Phoenix is the ultimate basketball destination and we are excited for fans from around the world to experience our amazing city,” Suns chairman Mat Ishbia said. “We will provide an NBA All-Star Weekend unlike any other, showcasing the passion of our fans, our city and everything that we’re building here.”
This marks the town’s fourth time internet hosting the occasion, becoming a member of the 1974-75, 1994-95 and 2008-09 seasons. The primary was held at Arizona Veterans Memorial Coliseum, whereas the newer video games occurred at Footprint Heart, generally known as America West Enviornment in 1995 and US Airways Heart in 2009.
New York Knicks guard Walt “Clyde” Frazier notably scored 30 factors on his option to MVP honors in 1975, whereas Sacramento Kings guard Mitch Richmond scored 23 factors off the bench to earn the MVP award in 1995.
The final time Phoenix hosted the All-Star Recreation, late Los Angeles Lakers guard Kobe Bryant and his former teammate, Suns middle Shaquille O’Neal, shared the award after scoring 27 and 17 factors, respectively.
Naturally, the logos used throughout these video games all featured desert imagery, such because the solar, a cactus and/or mountains. However the 2027 mark follows the template the NBA has used since the 2018 event, with the league’s iconic brand and the All-Star Recreation wordmark above the placement, which is rendered within the host staff’s font and shade scheme.
For instance, this yr’s All-Star Recreation – which was held in Indianapolis – displayed an “Indy” wordmark alongside the ball and racing stripes from the Indiana Pacers’ brand, whereas the 2027 sport consists of the ball and sunburst from the Suns’ brand and uniforms.
Future places embrace Chase Heart in San Francisco, dwelling of the Golden State Warriors, in 2025 and Intuit Dome in Inglewood, the brand new dwelling of the Los Angeles Clippers, in 2026. The previous expectedly features a bridge within the brand and the latter includes palm trees.
