“Nepo baby” “Only the best make the cut”: NFL followers react to Shedeur Sanders being featured with Drake, Haaland in Nike’s FIFA 2026 World Cup marketing campaign

Shedeur Sanders is featured in Nike’s “12 Weeks of Football” campaign for the FIFA 2026 World Cup. He appears alongside big names in global entertainment and sports.

The campaign includes rapper Drake, soccer star Erling Haaland, NBA star Kevin Durant, tennis player Carlos Alcaraz, Travis Scott and K-pop star LISA of BLACKPINK. Nike launched the campaign on Friday, describing the cast as a group that:

“spans sport, music, fashion and pop culture in a way no other brand could pull together.”

Fans reacted.

“Dude is never living down the nepo baby allegations,” one fan wrote.

“Only the best make the cut,” one fan tweeted.

“One of few wearing his own merch,” another commented

“That’s my QB1 who’s starting Week 1 right there,” one fan wrote.

“That is dope,” one fan commented.

“Funniest thing would be if Bron was there too. Lol,” another fan added.

Nike said in its press release:

“We’re not dropping a big hero ad and moving on. We’re building an entirely new world of football, one that fans can enter, shape, and experience across culture, community, and innovation. Twelve weeks, one Universe of Football.”

The campaign also includes product drops ranging from replica jerseys to sneakers.

Read more: “That’s a sunk cost”: Ex-NFL GM Mike Tannenbaum goes off about why Shedeur Sanders should start over Deshaun Watson despite $230 million contract

Read more: “He’s made plenty of money”: Browns HC Todd Monken shares true feelings about Deshaun Watson wanting to compete vs Shedeur Sanders

Shedeur Sanders’ chances of starting Week 1 for the Browns are dropping

Shedeur Sanders is locked in a quarterback competition in Cleveland. According to the prediction site Kalshi, Sanders’ odds of starting the Browns’ Week 1 game against the Jacksonville Jaguars have fallen to 31%, down sharply from 60% just a month ago.

Veteran quarterback Deshaun Watson, returning from back-to-back Achilles surgeries, has surged to 63% and keeps climbing. Browns coach Todd Monken has been complimentary of Watson, calling his athleticism a “superpower” that separates him from every other quarterback on the roster.

Cleveland has four quarterbacks competing for the job: Sanders, Watson, fellow sophomore Dillon Gabriel and rookie Taylen Green. Monken has said he plans to name a starter before training camp opens in July.