Trying to make TikTok a much bigger focus of your advertising and marketing effort in 2024?
This can assist. TikTok not too long ago partnered with creator intelligence platform CreatorIQ to conduct an evaluation of the important thing components that make for a resonant TikTok promotion, culminating in a 26-page report which covers a spread of key notes and ideas on your planning.
You’ll be able to obtain CreatorIQ’s full TikTok advertisements information here, however on this publish, we’ll take a look at among the key notes.
The report is damaged up into 5 key pillars of TikTok advertisements creation, which echo a lot of the perfect recommendation that’s been shared for the platform over time.
CreatorIQ’s 5 key TikTok advertising and marketing notes are:
- Seize consideration from the beginning
- Foster a private connection
- Present your product in motion
- Use high-impact inventive parts
- Shut with a transparent name to motion
For every of those parts, the information digs deeper into the best way to enact them, and the vital concerns of every, together with stats on effectiveness:
Tips about TikTok-specific traits and instruments:
In addition to case examine examples to underline every level:
It’s a helpful overview, with a spread of priceless notes, although the principle discovering, above the entire inventive pointers and recommendation, is that established creators carry out higher for TikTok promotions.
As per CreatorIQ:
“The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.”
So whereas there are a heap of sensible notes and pointers for rising the resonance of your in-app promotions – like this:
The important thing level of emphasis is that creators make higher TikToks, and thus, higher advertisements, so partnering with related influencers in your area of interest remains to be doubtless a greater technique to go.
Some good concerns, and a few priceless, data-backed ideas, which might assist to get your TikTok promotion plan heading in the right direction within the new yr.
You’ll be able to obtain CreatorIQ’s full TikTok advertising and marketing report here.
