Trying to make TikTok a much bigger focus of your advertising effort in 2024?
This can assist. TikTok not too long ago partnered with creator intelligence platform CreatorIQ to conduct an evaluation of the important thing components that make for a resonant TikTok promotion, culminating in a 26-page report which covers a variety of key notes and suggestions on your planning.
You may obtain CreatorIQ’s full TikTok adverts information here, however on this submit, we’ll have a look at a number of the key notes.
The report is damaged up into 5 key pillars of TikTok adverts creation, which echo a lot of one of the best recommendation that’s been shared for the platform over time.
CreatorIQ’s 5 key TikTok advertising notes are:
- Seize consideration from the beginning
- Foster a private connection
- Present your product in motion
- Use high-impact inventive parts
- Shut with a transparent name to motion
For every of those parts, the information digs deeper into easy methods to enact them, and the important concerns of every, together with stats on effectiveness:
Recommendations on TikTok-specific developments and instruments:
In addition to case examine examples to underline every level:
It’s a helpful overview, with a variety of useful notes, although the principle discovering, above all the inventive pointers and recommendation, is that established creators carry out higher for TikTok promotions.
As per CreatorIQ:
“The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.”
So whereas there are a heap of sensible notes and pointers for rising the resonance of your in-app promotions – like this:
The important thing level of emphasis is that creators make higher TikToks, and thus, higher adverts, so partnering with related influencers in your area of interest remains to be possible a greater solution to go.
Some good concerns, and a few useful, data-backed suggestions, which might assist to get your TikTok promotion plan heading in the right direction within the new 12 months.
You may obtain CreatorIQ’s full TikTok advertising report here.
