The New Jersey Devils have introduced they may put on the brand of RWJBarnabas Well being, the “largest and most comprehensive academic health care system in the state of New Jersey,” on the entrance of their residence sweaters starting with their recreation final night time towards the New York Rangers.
“We are beyond excited to extend our long-standing partnership with the largest academic health care system in New Jersey, RWJBarnabas Health, and together unveil the first-ever jersey patch partner for the New Jersey Devils,” Jake Reynolds, President of the New Jersey Devils mentioned within the press launch. “Together with RWJBarnabas Health, we will continue to play an instrumental role in supporting youth hockey programs, fulfill our shared vision of building healthier communities throughout New Jersey and help support the highest level of care for our athletes.”
The patch exhibits the RWJBarnabas emblem, a wordmark, in purple and blue. The brand was not recoloured to match the Devils’ red-and-black color scheme higher. The workforce says it is a multi-year settlement.
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The black residence helmets will proceed to function the brand of Prudential. The Devils at the moment don’t put on an commercial on their street sweaters however they do put on a emblem on their street white helmets — as a part of their Devils Purchase Black Program, “a marketing program designed to help New Jersey-based Black-owned businesses gain exposure among its key customer base so they can grow and succeed.” The 2023-24 season is the fourth yr by which the Devils have provided this program; this season, the membership is carrying the brand of PeduL, a range recruiting market.
