The Double-A Northwest Arkansas Naturals unveiled their first rebrand because the group debuted in 2008. The brand new look preserves the group’s nickname, which is predicated on their residence state’s slogan “The Natural State,” and introduces a set of recent logos created by Torch Artistic.
“As we set out on this project almost 18 months ago, we had a few key goals in mind,” stated Naturals VP/Basic Supervisor Justin Cole in a press release. “The first [was] maintaining strong ties to our past, so that meant not completely abandoning all aspects of the brand that we love. The other two main goals were vibrancy and variety.”
That vibrancy will be present in a vivid new colour palette, which is an up to date model of the group’s earlier look (above), whereas the range is highlighted in a sequence of alternate logos (beneath). Many of the alternates characteristic a personalized letter N or the define of the state of Arkansas containing panorama parts from the first emblem.
“We felt the location of the team and the surrounding visual setting provided a rich array of elements to choose from and incorporate into our initial design concepts,” stated Brad Bishop, who owns Torch Artistic, LLC, with Michael Thurman. “We focused on delivering a clean aesthetic and brand package that effectively married all elements together, whether used in conjunction with each other or individually.”
One notable alternate incorporates a rooster, a wink and a nod to hen purveyor Tyson Meals, which is headquartered within the group’s hometown of Springdale, Arkansas. The Naturals have highlighted chickens of their model beforehand—they’ve performed “What Might Have Been” video games because the Thunder Chickens, which was the runner-up of their 2008 name-the-team contest, and in 2019 the group launched an alternate Growlin’ Chickens model.
The brand new-look Naturals will first take the sector Friday, April 5, 2024, at residence towards the Tulsa Drillers.
