The Skilled Girls’s Hockey League is hoping a brand new sponsorship deal will assist give its gamers the title recognition they deserve.
As a part of celebrations main as much as Worldwide Girls’s Day on Friday, March 8, the PWHL introduced a brand new sponsorship take care of Molson Breweries that features a jersey pilot venture. For Friday’s recreation between Toronto and Montréal, the Molson brand will seem on the again of gamers’ jerseys above the numbers — a spot normally obscured by gamers’ hair — and their nameplates will transfer to under the numbers.
“By shifting the player’s name below their number, Molson is covering its name so hers can be seen,” the PWHL’s press release reads.
The jersey pilot is a part of Molson’s See My Identify marketing campaign, which “seeks to foster greater inclusivity and equality in sports, sending a powerful message that disproportionately represented female athletes deserve to be seen, recognized and celebrated.” Molson and the PWHL say the jerseys are “just a first step of many in Molson’s mission to help elevate female hockey players.”
“International Women’s Day is important for celebrating and recognizing women who are change makers, which makes it fitting for an initiative like See My Name that provides unique recognition for PWHL players. I look forward to seeing Montréal and Toronto hit the ice with these special jerseys on Friday.”
— Jayna Hefford, PWHL senior vice chairman of hockey operations
“We’re proud to announce our upcoming new partnership with the PWHL in an actionable way. We’re huge fans of the league and its incredible athletes and launching See My Name felt like the best way to help the stars of the PWHL continue to shine.”
— Kara Fitzpatrick, advertising and marketing director, Molson™ & Financial system Manufacturers.
Toronto and Montréal face off on the Mattamy Athletic Centre in Toronto on Friday at 7 p.m. ET. The sport will probably be broadcast on Sportsnet in Canada and on NESN in the US.
