Forward of their tenth house opener, Main League Soccer’s New York Metropolis FC have unveiled a refreshed visible identification that “aims to strengthen (the club’s) connection to New York while sharpening an already strong brand, providing more vibrancy and excitement for fans across the five boroughs.”
The brand new visible identification principally offers with graphic components used on social media and merchandise, and can probably not have an enormous impact on what the staff wears on the sector. It additionally doesn’t have an effect on the membership’s major crest. It was developed together with two New York-based inventive studios, Interbrand and Gretel.
The method behind the model refresh started greater than a yr in the past, and concerned intensive conversations with season ticket holders, supporters’ teams and membership employees. “Those discussions focused on what the club is and should be, and how that’s reflected visually across digital materials and brand elements at home matches,” the membership mentioned in a press launch. “The evolution of the identity comes at a strategic time, focused on elevating the team and soccer culture ahead of key moments in the sport taking place in the New York region.” Such key moments embody the 2026 FIFA World Cup remaining at MetLife Stadium in East Rutherford, New Jersey, and the proposed building of a brand new house stadium for New York Metropolis FC in Willets Level, Queens.
One of many details of the brand new identification system is “embracing” the title New York Metropolis FC. “While we heard a range of opinions in our discussions, the one central theme that ran through it all was that the Club should always be a reflection of New York City,” the membership mentioned. “As such, you’ll see that we now proudly refer to our club as New York City FC.” It’s unclear precisely what this implies, however we might even see a diminished utilization of the abbreviation “NYCFC” in membership communications.
The membership’s core colour palette has been tweaked barely to be “sharper and brighter than before,” but it surely nonetheless consists of sunshine blue, white, navy blue and orange. Supporting colours have been added which can be impressed by the “dynamic environment and symbolism of New York City,” together with cobalt, neon yellow, violet and vibrant inexperienced.
NYCFC additionally launched “The Mosaic,” a sample that blends a light-weight blue and navy blue checkerboard with a map of New York Metropolis and orange halftone squares.
New York Metropolis is itself an assemblage of numerous tales, cultures and backgrounds all coming collectively to construct one thing larger than the sum of of their particular person components. The mosaic patterns are born from this identical thought, underpinned by a singular tessellation of the streets of every of the 5 boroughs.
NYCFC additionally launched a pair of recent proprietary typefaces designed by Tobias Frere-Jones and a collection of icons “designed to capture the energy and spirit of the world’s game as played in the world’s city.” The typefaces are “inspired by the unique letterforms of the pre-unification New York City Subway.”
“This collaboration celebrates two things we’re truly passionate about — the beautiful game and the greatest city in the world (of course, we’re biased because we call it home),” mentioned Justin Au, affiliate inventive director at Gretel, within the membership’s press launch. “We were immediately drawn to how New York City FC embodies the spirit of the city. From the beginning of the project, it was clear we were working with a uniquely passionate team of people dedicated to their players, supporters and the city. With such a rich foundation, revitalizing the club’s creative platform and visual identity felt exciting. It’s inspiring to be a part of the club’s journey at this pivotal moment, with new stadium plans and a growing presence in the five boroughs and beyond. Moreover, we’re honored to add to the vibrant fabric of New York City’s sporting legacy.”
Study extra about New York Metropolis FC’s refreshed visible identification here. The staff’s 2024 common season house opener is on Saturday, March 9, in opposition to the Portland Timbers at Yankee Stadium.
