Nexo, a leading digital assets institution, today announced
its major rebrand and platform redesign, marking its evolution from a crypto
lending pioneer to the first comprehensive and compliant digital assets wealth
platform. Unveiled on Bitcoin Whitepaper Day, this step reflects Nexo’s growth
and broader strategic vision for empowering forward-thinking investors to grow,
preserve, and utilize their wealth.
Following 20 months of client research across 5,000 users in
23 countries, Nexo’s revamped platform – with a new logo, website, and enhanced
user interface – responds to the growing demand for sophisticated, yet flexible
digital asset solutions. This evolution aligns with the needs of those who
recognize the power of cryptocurrencies to create long-term value, as Nexo
continues on its mission to drive the next generation of wealth.
Nexo evolves with the maturing crypto landscape
“Our ‘Wealth Forward’ philosophy positions us as the first
major crypto company to make a strategic move to a comprehensive digital asset
wealth platform. We focus on providing independent, savvy investors with
smarter and more flexible ways to grow and access their wealth in the digital
asset space,” said Kosta Kantchev, Co-founder and Executive Chairman of
Nexo.
The digital asset landscape has rapidly evolved from a niche
to a transformative force in the financial sector, underscored by the approval
of Bitcoin spot ETFs. This momentum is reflected in the growing interest in
digital assets: 65% of institutional investors are ready to enter the market
while 72% of retail investors view digital assets as essential for
wealth-building.
Nexo has been at the forefront of this evolution. With a
robust business model and diverse offerings, Nexo has earned the trust of both
retail and institutional investors across more than 200 jurisdictions. Its
impressive track record – over $320 billion in processed transactions, $8
billion in crypto credit issued, and $945 million in interest paid out –
cements its new direction: shaping the next generation of wealth.
A new look for a new era
Nexo’s new brand and visual identity reflect its mature,
focused direction, namely “Driving the next generation of wealth” – in line
with the discerning nature of crypto holders.
The revamped identity integrates movement and precision,
symbolizing Nexo’s commitment to client prosperity and forward-thinking
solutions. Central to the upward-flowing logo pattern are two key concepts: human
resilience – represented by a spiral – nods to the perseverance and
adaptability inherent in human DNA, and exponential growth – captured by
mathematically precise diagonals – shows the boundless opportunities of digital
assets.
Inspired by the modern, active lifestyle of Nexo’s clients,
the new identity blends soft greys and beiges with energetic greens to capture
today’s opportunities. Flowing patterns and precise elements convey both
flexibility and security, resonating with Nexo’s clientele which demands
innovation and reliability in managing their wealth.
“Our new visual identity mirrors Nexo’s evolution into
a sophisticated digital assets wealth platform,” said Elitsa Taskova, CPO
of Nexo. “Going forward, we are focusing on hyper-personalized,
white-glove service, offering autonomy and flexibility within an intuitive
product suite with the tools and expertise to help you thrive. As digital
assets merge with traditional investments, Nexo stands ready to guide you,
providing compliant opportunities for growth and long-term value.”
Platform evolution: a suite for the forward-thinking
investor
After 20 months of client research, Nexo’s survey of 5,000
users across 23 countries revealed that 67.9% of high-net-worth individuals
view digital assets as long-term wealth solutions, while 69% of Bitcoin holders
see it as a durable store of value. This reflects a significant shift in how
sophisticated investors approach wealth, increasingly favoring digital-first
tools and a seamless, omnichannel ecosystem for 24/7 access.
Nexo’s 360° product suite aligns perfectly with these
demands and offers:
- Savings
Growth: Flexible and fixed-term yield options, including Dual
Investment, are accessible 24/7 across all devices. - Advanced
crypto tools: crypto-backed Credit Lines, 1,500 market pairs, crypto
Futures, Target Price Swaps, and advanced analytics enable alternative
growth opportunities. - Global
Access: liquidity and seamless spending options, ensuring access to
funds via the Nexo Card.
In addition, the Nexo platform empowers its clientele with
tiered loyalty rewards and bespoke services for high-net-worth clients with
24/7 client care teams.
Looking ahead, Nexo is evolving its suite of digital asset
wealth tools with a strong focus on compliance and security systems built for
long-term stability. The company continues to pursue strategic partnerships and
international expansion, solidifying its position as the world’s leading
digital assets wealth platform.
About Nexo
Nexo (https://nexo.com/) is a premier digital assets wealth
platform empowering clients to grow, manage, and preserve their crypto
holdings. Our mission is to drive the next generation of wealth by prioritizing
customer prosperity and delivering tailored solutions for building long-term
value, supported by 24/7 client care.
Since 2018, Nexo has been delivering unmatched opportunities
to forward-thinking clients across more than 200 jurisdictions. Our all-in-one
platform combines cutting-edge technology with a client-centric approach,
offering high yields on flexible and fixed-term savings, crypto-backed loans,
advanced trading tools, and liquidity solutions through the first debit/credit
crypto card. Backed by deep industry expertise, a sustainable business model,
robust infrastructure, security, and global licensing, Nexo champions
innovation and long-lasting prosperity.
