American pop superstar Olivia Rodrigo will be the latest musician to have their logo on the front of FC Barcelona’s kits for the upcoming El Clásico against Real Madrid, the club announced this week.
Barça unveiled the kits with the logo on their website and social media channels on Friday, May 1. A butterfly logo made up of Rodrigo’s initials appear in yellow on the front of the club’s red-and-blue vertically striped kits, made by Nike.
“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
— Olivia Rodrigo via FC Barcelona press release
Barcelona’s women’s team will debut the kits on Wednesday, May 6, is their Liga F match against Levante UD. The men’s team will wear them when they host Real Madrid in La Liga action at the Camp Nou on Sunday, May 10.
The appearance of Rodrigo’s logo on the kit is part of Barcelona’s sponsorship deal with music streaming service Spotify. Rodrigo currently has more than 50 million listeners a month on the service and has nine songs with more than a billion streams each on Spotify. Her new album, “you seem pretty sad for a girl so in love,” will be released on June 12.
Other artists whose logos have appeared on Barça’s El Clásico kits include:
As part of the promotion, Rodrigo will also perform a private concert exclusively for her fans in Barcelona on Friday, May 8.
Like with other iterations of these musician kits, a limited run of 1,899 match-quality kits will be available for purchase. Another 22 shirts — each signed by a member of the men’s and women’s team starting lineups in the game the shirts were worn — and 11 shirts signed by Rodrigo are available for €3,000 each.
The launch also includes a range of lifestyle apparel including hoodies, sweatshirts, T-shirts, bucket hats, scarves, stickers and travel mugs.
