Texas Tech athletic directory Kirby Holcutt stands next to Patrick Mahomes during his Ring of Honor ceremony, Saturday, Oct. 29, 2022, at Jones AT&T Stadium. Texas Tech will be the first college program to wear Patrick Mahomes’ co-branded apparel under a 10-year deal with Adidas.
The school announced the partnership with Adidas, which is now the official footwear, uniform, apparel and accessory partner of the Red Raiders. Financial terms were not released for the deal, which took effect Monday.
The Mahomes “Gladiator” logo becomes the first Adidas athlete partner logo to be featured on official collegiate apparel.
The Power of Three.
???» https://t.co/5TH4ZoorLM #WreckEm x #TeamAdidas pic.twitter.com/z4qMVR4Zwj
— Texas Tech Red Raiders (@TechAthletics) July 1, 2024
“I wouldn’t be where I am today if it weren’t for Texas Tech and I’m proud to have helped bring Red Raider Nation into the three-stripe fam,” said Mahomes, who played at the school from 2014-16 before the Kansas City Chiefs selected him 10th overall in the 2017 NFL Draft.
As part of the deal, Texas Tech athletes will be able to join Adidas’ NIL Ambassador Network, earning a percentage of for certain products and campaigns.
–Field Level Media
