Pattern Seed pitch deck: Pepper Bio’s $6.5M deck

Completely happy New 12 months, and welcome to the 78th installment of Pitch Deck Teardown!

This week, we’re taking a more in-depth take a look at Pepper Bio‘s seed pitch deck that landed the company $6.5 million. With the slogan “The end of untreatable,” the company is taking on a hell of a challenge: Finding solutions for all those illnesses doctors can’t goal effectively for the time being. Not like CancerVax (which I ripped apart in a previous teardown for being fully unbelievable), Pepper Bio has a powerful group and a number of promise.

We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your individual, here’s how you can do that.

Earlier than we dive in, I’ve to confess that I don’t deeply perceive this explicit slice of biotech, and I needed to do a good quantity of Googling to totally perceive the deck. As such, there’s an opportunity I’ll get some issues mistaken right here. That additionally speaks to an essential level, although: Your deck must be well-targeted to its viewers, and I’m in all probability not the viewers on this case. If I had been working with Pepper as one among my pitch teaching purchasers, I’d have inspired them to make the story come to life much more, with examples and anecdotes which might be extra relatable for a basic inhabitants. Having stated that, the straightforward fact is that I’m not the target market for this deck: biotech traders are.

Give Anna’s story from November a learn for some context, after which we’ll get to the pitch deck itself:

Slides on this deck

1. Cowl slide
2. Downside slide 1
3. Private story slide
4. Crew slide
5. Downside slide 2
6. Answer slide 1
7. Outcomes slide
8. Answer slide 2
9. Answer slide 3
10.   Utility slide
11.   Goal market slide
12.   Enterprise mannequin slide
13.   Go-to-market/beachhead slide
14.   Timeline slide
15.   Traction/income slide 1
16.   Traction/income slide 2
17.   Income projection slide
18.   Expertise evolution slide
19.   Future imaginative and prescient slide
20.   Closing slide

Three issues to like

The factor that confuses me probably the most about this pitch deck is that some of the slides are extremely accessible, whereas others are . . . Nicely, we’ll get to that in only a second.

A private story

[Slide 3] Making it private. Picture Credit: Pepper Bio

I like a great private story. Tying your self to the issue you are attempting to unravel helps a narrative come to life; it prevents a story from getting summary or obtuse and lets you converse from the center. On this case, the CEO tells the story of their grandmother, and the way the absence of remedies for Alzheimer’s was a tragic final result.

Clearly, I haven’t heard the voice-over to this slide, however I feel there are a lot of methods it could possibly be improved (a photograph of the grandmother in query, maybe?). Nonetheless, this can be a good first step.

ELI5

There’s a subreddit referred to as Clarify Like I’m 5 the place folks try to clarify advanced matters as if the reader have been a five-year-old. Pepper Bio misplaced me a bunch of instances on this deck, however then hits us with this unimaginable duo of slides:

[Slide 8] Right here’s the issue. Picture Credit: Pepper Bio

This slide is a masterpiece. It explores the issue area the corporate is making an attempt to deal with in extremely easy phrases.

After which comes the mic drop:

[Slide 9] Tah-daaaa. Picture Credit: Pepper Bio

I like this pair of slides for his or her simplicity and energy. They nail the narrative and assist set the scene fantastically for what’s to return. In a world that’s usually laden with deeply technical language, Pepper Bio units itself aside for a second.

The mom of all market sizes

[Slide 11] Nicely, the market is actually sufficiently big. Picture Credit: Pepper Bio

This slide is, each by way of the visuals and content material, a masterpiece. It identifies three important therapeutic areas with substantial market alternatives: oncology, neurodegenerative ailments, and inflammatory ailments. The monetary figures supplied are fairly spectacular, indicating sturdy compound annual development charges for every class.

The startup’s identification of oncology as a market with a price of $201 billion in 2021 and a CAGR (compound annual development charge) of 9.7% is especially notable. This means a deep understanding of a sector that’s each in important want of innovation and holds important monetary promise. The stark statistic that one out of six folks worldwide dies from most cancers underscores the profound influence that developments on this space may have.

It then goes on to repeat related numbers for neurodegenerative ailments and inflammatory ailments, every with large market sizes and promising development charges.

Total, the slide does a wonderful job of highlighting Pepper Bio’s potential attain and influence in areas that aren’t solely financially huge, but additionally of important significance to international well being. A hell of a combo.

Now, after all, the corporate does want to point out that it isn’t spreading itself too skinny and that it is sensible to function in all of these market segments. However that’s a nitpick: Total, this is among the higher market dimension slides I’ve ever seen.

In the remainder of this teardown, we’ll take a look at three issues Pepper Bio may have improved or finished in another way, together with its full pitch deck!