Pattern Seed pitch deck: Rypplzz’s $3m deck

This week, we’re looking at a pitch deck from Rypplzz (pronounced “ripples”), a spatial know-how startup that just lately raised $3 million. Rypplzz makes use of radio waves to supply location monitoring since they’re supposedly extra exact and simpler to work with than GPS. Venues, like museums and sporting arenas, can use its tech to assist information guests by their area or ship data relying on their location.

I’ve to confess: this deck didn’t set me alight, so I used to be a bit stunned by its success. Nonetheless, it’s value exploring what may very well be improved right here, so let’s dig in!

We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your individual, here’s how you can do that.

Slides on this deck

Studying Rypplzz’ nine-slide deck would possibly depart you a bit stunned. First, it doesn’t have a lot of the data you’d anticipate to see in a deck used to lift $3 million. There’s no slide in regards to the group, none about the issue it’s tackling, no enterprise mannequin or pricing data, no aggressive evaluation, and no electronic mail to contact the CEO. As you’ll see beneath, the deck fails to reply lots of the questions an investor would ask. Nonetheless as I’ve stated earlier than: Your deck is only one a part of the fundraising puzzle.

The deck can also be hefty, weighing a whopping 33MB  — an terrible lot for 9 slides. As a rule, a pitch deck ought to by no means exceed 20MB as a result of many electronic mail servers don’t like large attachments.

Listed below are the slides within the deck, minus some consumer names that the corporate redacted:

  1. Cowl slide
  2. Product overview
  3. The way it works
  4. ‘Disrupting the augmented reality industry’
  5. Market functions
  6. Bodily and cyber safety
  7. Present GTM companions/shoppers
  8. Funding proposition
  9. Closing slide

Three issues I didn’t fully hate

I’m not going to sugarcoat this one: I truthfully struggled to search out three good slides that had helpful data in an accessible type. This part is often referred to as “3 things I love,” however that will not be fully sincere on this case.

Nonetheless, it wasn’t all unhealthy.

Exploring some use circumstances

[Slide 6] The textual content right here is as legible as a health care provider’s handwriting. Picture Credit: Rypplzz

There’s lots to wrestle with on this slide: the textual content is nearly unreadable on the messy background, and the middle panel makes little or no sense to me. Maybe a voiceover may have helped, however slide decks ought to have the ability to stand by themselves more often than not. You gained’t all the time have the luxurious of having the ability to speak a possible investor by your deck.

That stated, I did benefit from the two panels on the aspect right here. Portray an image of how a buyer would possibly use the product is a good way to assist buyers envision the assorted methods the brand new tech may very well be utilized.

Product Overview

[Slide 2] Taking a more in-depth take a look at the product. Picture Credit: Rypplzz

Rypplzz’ deck doesn’t have an express downside slide, which might have been useful for explaining the issue area the corporate sees itself working in. The upshot is that this product slide has to do some heavy lifting and clarify the issue, answer and product all of sudden. Positive, some firms can pull that off successfully, however I’m unsure that’s the case right here.

Whereas this slide explains what the product is and its capabilities, it falls in need of being a complete product slide. Buyers typically search for particulars just like the product’s distinctive options, its growth stage, and the way it’s totally different from the competitors. Enhancing a product slide with these particulars can elevate the pitch and make it extra compelling.

I do love the simplicity of this slide, although. It’s quick, crisp and product-forward. It does make me marvel why they did it so, nevertheless. It’s nice that the product will be helpful for “multiple industries,” for instance, however that will have been a terrific alternative to share some examples.

The ask and use of funds

[Slide 8] Straight to the purpose. Picture Credit: Rypplzz

I like the readability of the ask right here: Elevating $3 million; no nonsense, no beating in regards to the bush.

In fact, the “use of funds” a part of this slide leaves fairly just a few issues to be desired. It’s approach too fuzzy:

  • “Additional patents” — Nice, however what number of and why?
  • “Stand up the infrastructure” — Effectively, clearly.
  • “Capitalize on immediate opportunities” — That’s so imprecise and generic that actually each startup that has ever put collectively a deck may add that to their pitch. Which alternatives? Why? How does that de-risk the corporate and drive progress?
  • “Fulfill existing deployment contracts” — Be particular. What number of? How a lot income shall be unlocked as soon as these contracts are fulfilled?

In the remainder of this teardown, we’ll check out three issues Rypplzz may have improved or executed otherwise, together with its full pitch deck!