Pinterest has added some new ad options for the holidays, while it’s also launched a new “Festive Season Hub” to help guide businesses through the Pin ads process.
First off, Pinterest is giving all advertisers access to its new “Special Offers” element for Pin ads, which enables you to add specific offer tags to maximize interest.
As per Pinterest:
“Highlight a discount, free delivery or other offers by choosing from more than 20 different promotional templates. Your promotion will automatically display as a new visual element on your standard, video and shopping ads, making it easy for shoppers to spot the savings.”
The tags will help to make your Pin promotions stand out, which could prompt more people to tap through on your offers.
Pinterest also recently updated its automated ad tools, with the introduction of its “Performance+” automated ad suite, and new AI creative options for your promotions.
Which is another element of its holiday campaign push:
“Performance+ automatically applies best practices for decisions such as targeting, budgeting and bidding, eliminating 50% of the usual set-up fields. Then, it helps to optimize results over time.”
Pinterest also notes that you can use specific Performance+ products within your regular campaign set-up.
“For example, you can toggle on Performance+ settings for things such as bidding, targeting or budgeting.”
You can also now use AI background generation for your Pin ads, which could help you create more standout Pins.
All of these updates and tips are included as part of Pinterest’s 2024 Festive Season Hub, which is a breakout mini-site that includes specific ad tips, insights and pointers.
That could help to guide your process, and link you through to Pinterest’s various ad tools.
Pinterest has become a key destination for shoppers, and with 537 million monthly active users, there are a lot of prospective, active customers browsing in the app.
As such, it could be worth considering your Pin campaign options, and testing out Pin ads this season.
You can check out Pinterest’s 2024 Festive Season Hub here.
