Pinterest Launches New Video Programming, in Partnership with Tastemade

Pinterest is trying to take the following step with its unique content material push, with the launch of a new streaming show, in partnership with Tastemade, that can characteristic varied life-style components, which viewers can even have the ability to simply entry to buy within the app.

The brand new, 10-part cooking and life-style collection, referred to as “Deliciously Entertaining”, will likely be hosted by cookbook writer Danni Rose, and can premiere this week within the app, whereas viewers can even have the ability to compensate for replays on Pinterest and on Tastemade.

As defined by Pinterest:

“Inspired by Pinterest trends, each episode will invite food and design lovers over to cook, create and gather. Within each 22-minute long episode, viewers can scan an on-screen QR code which links to a Pinterest board housing shoppable Pins to recreate elements of the show at home, all of the series’ recipes, DIY tutorials and more inspirational Pins connected to the episode theme.”

Pinterest has been investing in additional unique content material, because it seems to be to change into a much bigger vacation spot for product discovery, with the assorted activations not solely serving to to attract in a wider viewers, but additionally linking again to its shoppable Pins.

During the last 12 months, Pinterest has introduced unique video content material partnerships with life-style publishers Condé Nast and Dotdash Meredith, whereas additionally increasing its collaborations with Tastemade, along with this new program. The platform additionally worked with The Louvre on a devoted in-app gallery expertise.

Additionally, Pinterest continues to be exploring the alternatives of live-stream shopping in the app.

As it’s with most platforms, video has been a giant winner for the app, particularly in its Concept Pins, with Pinterest now serving over a billion video views per day. Nearly all of Pinners additionally say that video content material is extra prone to affect the actions that they take based mostly on Pin content material.

This new initiative will ideally develop upon this, whereas additionally showcasing the potential of Pinterest unique programming to extra manufacturers, who may additionally look to associate with the app on premium content material in future.