Pinterest is heading to Coachella 2024, and to rejoice, it’s printed some new information on anticipated Coachella developments, together with pageant outfit inspiration for these making ready for the occasion.
First off, on developments, Pinterest has shared a spread of insights into consumer exercise associated to the music pageant, which may assist information your pageant look.
As per Pinterest:
“With tens of millions of searches related to Coachella on Pinterest, and 40% of those searches driven by Gen Z, the platform has become a go-to destination and ultimate companion for users to find inspiration, plan and shop their beauty and fashion looks for festival season.”
So what’s prone to be the massive Coachella developments this 12 months?
- Nostalgic pageant seems to be from one other time (searches for “2014 core” are up 1240% 12 months over 12 months)
- Experimenting with the playfulness of fairycore (“fairycore outfits” are up 2200%)
- Rebelling towards typical femininity (“dark feminine core” is up 160%)
- Prime searches additionally present that folks flip to Pinterest to achieve inspiration from Coachella performers to seek out their finest outfit aesthetic—this 12 months searches for “Lana Del Rey core” are up 300%
Numerous “core” in there, however primarily, it looks like hippy-like, free-flowing types are most likely in.
Along with this, Pinterest has partnered with superstar stylists Chloe and Chenelle to showcase a number of the prime Coachalla seems to be.
“The fashion experts are testing Pinterest’s new feature, board preview, which makes it easier than ever to share curated Pinterest boards as videos across social platforms.”
Lastly, Pinterest may also be internet hosting an IRL “Manifest Station” activation on the pageant, which is able to allow guests to customise their very own pageant developments.
“Visitors will be able to find new ways to express themselves and make festival trends their own – filled with ethereal-inspired photo opportunities alongside trending beauty and styling experiences.”
Competition time is the place many developments originate, and Pinterest is eager to faucet into the following massive style shifts forward of time, as it really works to make itself a extra influential consideration for a similar.
Aligning with Coachella, then, makes loads of sense, and it looks like a very good match for Pinterest’s broader branding push.
You possibly can learn all of Pinterest’s Coachella development notes here.
