Pinterest has launched its 2025 marketing moments calendar, to help you plan for all the key dates and events of the coming year.
But Pinterest had taken a different approach with its listings, expanding it from just a basic calendar display, to a broader overview of different celebration types, as well as “life moments” to consider in your planning.
You can download Pinterest’s Marketing Moments guide for your region here, but in this post, we’ll take a look at some of the key notes.
First off, Pinterest’s guide does provide a basic listing of key dates, which it’s calling “Calendar Moments”.
As you can see in this display (from the AU version), Pinterest has included an overview of the major events and themes of each season for your planning, including indicators of when Pinterest users begin to think about each.
But Pinterest’s guide is also separated into other “moments”, to help expand your thinking about your tie-in promotions.
As you can see in this overview, for each month, Pinterest has also listed seasonal activities and themes, which could help to further guide your thinking.
Pinterest’s also included a listing of “Life Moments”, which can happen anytime throughout the year, but may also be worth considering in your marketing themes.
As you can see, each of these additional notes includes popular keywords for each, which relate to search terms used in the app.
Which could provide more guidance for your planning, helping you to tap into these key themes to maximize your promotions, by connecting with different audiences.
It’s an interesting overview, which offers a little more food for thought than your basic event listing. And while it’s also a little less prescriptive as a result, there could be some valuable reminders and pointers here that link more specifically to your products and potential offers.
An interesting read either way, and with Pinterest continuing to add more users, it should at least be on your radar.
You can download Pinterest’s marketing moments guide for your region here.
