Pinterest has shared some new information on wedding-related searches in the app, and the important thing wedding ceremony developments which are gaining traction amongst Pinterest customers.
And weddings are an enormous focus within the app. Pinterest says that greater than 10 billion wedding ceremony concepts had been saved by pinners in 2023 alone, whereas many wedding ceremony planners additionally depend on the platform to map out concepts
So what are the important thing nuptial developments?
First off, Pinterest says that low-key weddings are on the rise:
“Pinners seem to be turning away from over-the-top, expensive weddings and instead putting more emphasis on quality time with loved ones and guest experiences. Trending venues show that they are planning intimate weddings in cozy environments that connect with nature.”
I imply, given the broader financial situations, that’s in all probability not a shock, however it might assist in your pitches round wedding ceremony themes.
Pinterest says that subjects like “fairy garden wedding dress” have seen a 155% enhance in search curiosity, whereas “forest fairy wedding dress” has additionally seen an enormous bounce in curiosity (+690%)
Different search phrases reinforcing this development are “small backyard wedding reception” (+300%), “civil ceremony” (+210%), “small forest wedding” (+170%) and “Rural wedding” (+230%).
Pinterest additionally says that searches for classic weddings are on the rise.
“It seems some couples are drawn to the charm and romance of bygone eras, as well as the classic and refined aesthetic they bring. Some may even choose to use family heirlooms like vintage rings to add sentimental value.”
Searches underlining this development embody “70s wedding dress vintage” (+420%), “Victorian wedding dress vintage (+170%), and “Vintage lace wedding dress” (+200%).
Pinterest additional notes that Gen Z are choosing extra colourful wedding ceremony celebrations, whereas “goth glamor” has additionally been a development of word within the app.
That is precious perception for wedding-related companies, whereas the info additionally underlines the position that Pinterest performs for a lot of customers in serving to them plan out appears to be like and themes for various occasions.
That might relate to your small business, and it might be value enjoying round with Pinterest Trends to see what’s gaining traction, and assessing whether or not it’s value your small business placing extra concentrate on the app.
Pinterest presently serves 498 million monthly active users, with the overwhelming majority of them coming to the platform with purchasing intent.
May very well be value a glance.
You may try Pinterest’s wedding ceremony developments report here.
