Pinterest has revealed its annual “Pinterest Predicts” trend report, which highlights a number of the prime rising traits, based mostly on search exercise within the app, in addition to Pinterest’s personal evaluation of the place issues are headed based mostly on such.
The report goals to assist Pin entrepreneurs establish key areas of alternative, as they go about their future strategic planning within the app.
And Pinterest claims that its predictions are extremely correct.
As per Pinterest:
“Because people use Pinterest to plan, we have unique early insight into what people are going to do, try or buy next. Western Gothic. Hot Metals. Blue Beauty. These are just a few of the trends we’re calling for next year across ten different categories. And these are trends you can trust: In fact, 80% of the trends we predicted for the last four years came true.”
I imply, there are variables inside that calculation, however mainly, Pinterest’s workforce is superb at pinpointing rising matters of curiosity, based mostly on platform utilization knowledge.
So what does Pinterest predict is coming subsequent?
This 12 months’s trend report is in a brand new format, with a spread of matters displayed floating on the primary display screen, which you’ll faucet into for extra info.
Tapping into any pattern will then deliver up a one-page overview of that particular matter, with trending search phrases, instance Pins, and extra.
Although you can even obtain a extra succinct overview of the 23 traits highlighted, with a 6-page PDF summary.
Pinterest’s key pattern predictions embrace “Western goth”, jellyfish-inspired design, classic jazz, 70s-inspired weddings, residence aquarium structure, ceramic piggy banks, and badminton.
Yep, there are some uncommon ones in there, however once more, Pinterest says that its predictions are 80% correct, so who’re we to guage?
You possibly can take a look at Pinterest’s full overviews of every of those traits on the dedicated mini-site.
On one other worthy notice, Pinterest additionally says that youthful customers are paying extra consideration within the app:
“In 2023, we saw an increase in Gen Z and Millennials engaging with trends in our annual report and taking action on these predictions. According to our latest research, Gen Z saves at a higher rate across Pinterest Predicts compared to all other age groups. And last year, we saw a 25% increase in saves related to all Pinterest Predicts 2023 trends among Millennials.”
Over time, Pinterest utilization has been largely dominated by middle-aged girls, however its worth is now seemingly growing for extra audiences, which can also be a beneficial level.
As a part of its annual Predictions, Pinterest additionally says that model companions will be capable of sponsor a Pinterest Predicts pattern this 12 months, “which includes specific rights to a trend in your country and a custom badge for your ads”.
So in case you had been on the lookout for a extra direct solution to make the most of these insights in your advertising, that is perhaps it.
It’s an fascinating overview of the important thing matters of curiosity amongst Pinners, and the place the platform is seeing engagement. And at 482 million users, and rising, who all come to the platform with buy intent, it could be value contemplating your Pin choices in 2024.
You possibly can take a look at Pinterest’s full “Pinterest Predicts” report here.
