Pinterest has shared some new information on wedding-related searches in the app, and the important thing marriage ceremony traits which might be gaining traction amongst Pinterest customers.
And weddings are a giant focus within the app. Pinterest says that greater than 10 billion marriage ceremony concepts had been saved by pinners in 2023 alone, whereas many marriage ceremony planners additionally depend on the platform to map out concepts
So what are the important thing nuptial traits?
First off, Pinterest says that low-key weddings are on the rise:
“Pinners seem to be turning away from over-the-top, expensive weddings and instead putting more emphasis on quality time with loved ones and guest experiences. Trending venues show that they are planning intimate weddings in cozy environments that connect with nature.”
I imply, given the broader financial circumstances, that’s most likely not a shock, however it could assist in your pitches round marriage ceremony themes.
Pinterest says that subjects like “fairy garden wedding dress” have seen a 155% enhance in search curiosity, whereas “forest fairy wedding dress” has additionally seen a giant soar in curiosity (+690%)
Different search phrases reinforcing this pattern are “small backyard wedding reception” (+300%), “civil ceremony” (+210%), “small forest wedding” (+170%) and “Rural wedding” (+230%).
Pinterest additionally says that searches for classic weddings are on the rise.
“It seems some couples are drawn to the charm and romance of bygone eras, as well as the classic and refined aesthetic they bring. Some may even choose to use family heirlooms like vintage rings to add sentimental value.”
Searches underlining this pattern embody “70s wedding dress vintage” (+420%), “Victorian wedding dress vintage (+170%), and “Vintage lace wedding dress” (+200%).
Pinterest additional notes that Gen Z are choosing extra colourful marriage ceremony celebrations, whereas “goth glamor” has additionally been a pattern of notice within the app.
That is priceless perception for wedding-related companies, whereas the information additionally underlines the function that Pinterest performs for a lot of customers in serving to them plan out appears and themes for various occasions.
That might relate to your enterprise, and it might be value taking part in round with Pinterest Trends to see what’s gaining traction, and assessing whether or not it’s value your enterprise placing extra give attention to the app.
Pinterest presently serves 498 million monthly active users, with the overwhelming majority of them coming to the platform with buying intent.
May very well be value a glance.
You may try Pinterest’s marriage ceremony traits report here.
